Whether you are just starting out selling online or have been selling for a while, we have answered all the common questions a beginner or intermediate might have. You can count on us to make your product sell like hotcakes!
Getting started in e-commerce: the basics
E-commerce is a more complex world than one might think! In algeria telemarketing data addition to the transactional site, you have to think about content creation, social networks, organic referencing, paid advertising, logistics, customer service, etc. The success and profitability of an online store are not the result of chance, they depend on all these components of digital strategy, design and web development.
The world of online sales
What is e-commerce?
E-commerce, also called electronic commerce, corresponds to the online sale of goods or services through transactional websites. An e-commerce site is then an online store that has a secure payment system and offers a catalog whose product sheets can be indexed in search engines.
It is important to distinguish between e-commerce sites and marketplaces, such as Amazon and Ebay, which are platforms that connect buyers and sellers on the Internet.
How to sell online?
If you want to take advantage of online sales opportunities, you have two options: sell your products on your own transactional website and/or, because one does not exclude the other, sell on Amazon .
So you can sell on marketplaces, but you won't have the ability to retain customers on your website. We suggest you invest in an online store to have a showcase, develop your brand, not to mention that the return on investment in the medium and long term can be significant.
You also maintain greater control over your profitability margin and have no restrictions on the advertising strategies you deploy.
What to sell online?
Many businesses believe that their products or services are not suitable for online sales, but this is not necessarily true. A product that sells well in physical stores will not necessarily sell well online (and vice versa) .
Some industries lend themselves more easily to online sales, such as fashion and beauty products. However, products aimed at businesses can also be very successful online!
Above all, do not lose sight of the fact that your products or services will only sell if they are of real interest to Internet users who shop online. The pages of your site must imperatively be designed with potential customers (persona) in mind first and foremost. Therefore, before selling your products online, you will need to do a web business intelligence audit .
Still unsure about your product's potential?
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What are the advantages of e-commerce?
Speed of purchase for buyers;
Sell 24/7;
Incredible reach (access to international market);
Reduction of fixed costs;
Collection of data on its customers;
Possibility of remarketing.
The design of the e-commerce site
A large portion of online sales are driven by the website. It's what visitors see first and what determines whether they make a purchase.
