Template, font size and responsive design
Posted: Mon Jan 06, 2025 9:53 am
Make sure you have a strong, short opening line
The subject line generally determines whether your email is opened and read. The subject line must be inviting, persuasive and generate interest. With mobile marketing, the importance of a strong opening line is even greater. You have even fewer punctuation marks and it often also varies per device. Make sure that your subject line is no longer than six to seven words, or 30 characters.
So always put the most important information at the beginning of the line. If you can convince the recipient to open the email, be short and sweet in your email content. Although the screen size of mobile devices is getting bigger, mobile recipients do not want to scroll in an email. Limit yourself to relevant content and to one action goal and always provide a clear and good call-to-action .
Mobile devices often have a minimum font size. In most cases, the font size is between 320 and 480 pixels wide. You can also give the email a larger font size, so that your reader does not have to uruguay phone data zoom in. Keep in mind that the maximum width is 640 pixels. Avoid designs with two columns. An email for a mobile device is most mobile-proof if it is made in a design with one column.
To be absolutely sure that your email is displayed in the correct format, you can use responsive design . Responsive design is a design technique that uses special CSS3 code, or 'media queries'. With these media queries, you can easily determine which style is applied when your email or website is opened on a mobile device. The layout and content are adjusted based on screen size, screen resolution and orientation of the screen.
Before you implement responsive design, it is wise to first analyze your recipients and the size of the group that reads your emails on mobile devices. Then decide whether responsive design makes sense for your customer base.
The subject line generally determines whether your email is opened and read. The subject line must be inviting, persuasive and generate interest. With mobile marketing, the importance of a strong opening line is even greater. You have even fewer punctuation marks and it often also varies per device. Make sure that your subject line is no longer than six to seven words, or 30 characters.
So always put the most important information at the beginning of the line. If you can convince the recipient to open the email, be short and sweet in your email content. Although the screen size of mobile devices is getting bigger, mobile recipients do not want to scroll in an email. Limit yourself to relevant content and to one action goal and always provide a clear and good call-to-action .
Mobile devices often have a minimum font size. In most cases, the font size is between 320 and 480 pixels wide. You can also give the email a larger font size, so that your reader does not have to uruguay phone data zoom in. Keep in mind that the maximum width is 640 pixels. Avoid designs with two columns. An email for a mobile device is most mobile-proof if it is made in a design with one column.
To be absolutely sure that your email is displayed in the correct format, you can use responsive design . Responsive design is a design technique that uses special CSS3 code, or 'media queries'. With these media queries, you can easily determine which style is applied when your email or website is opened on a mobile device. The layout and content are adjusted based on screen size, screen resolution and orientation of the screen.
Before you implement responsive design, it is wise to first analyze your recipients and the size of the group that reads your emails on mobile devices. Then decide whether responsive design makes sense for your customer base.