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Posted: Mon Jan 06, 2025 9:33 am
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SEMrush WebStudy Marathon Experts
The Key Points of On Page Optimization
To stretch our legs before the marathon, let's look at the 14 key points of on page optimization together.
1. Intuitive URL
If your site's URL makes sense to a human, not just Google's robots, you've done a great job.
And even better if you can keep it nigeria phone number short and include your keywords.
Matt Cutts himself states that the first 3-5 words in the URL are the most important (by the way, in the SERP, the keywords of the URL are marked in bold).
You don’t necessarily have to put your main keyword as the first word in your URL, just make sure it’s in the first three.
2. Title that starts with a keyword
We all know that the title is the loudest instrument in the promotion orchestra.
Again, where you put your main keywords matters a lot. Typically, the earlier you put them, the better: a page title composed like this will sound like the most important one to search engines.
You don't need to do this for all the pages on your site, but only for those that are most important for promotion.
SEMrush WebStudy Marathon Experts
The Key Points of On Page Optimization
To stretch our legs before the marathon, let's look at the 14 key points of on page optimization together.
1. Intuitive URL
If your site's URL makes sense to a human, not just Google's robots, you've done a great job.
And even better if you can keep it nigeria phone number short and include your keywords.
Matt Cutts himself states that the first 3-5 words in the URL are the most important (by the way, in the SERP, the keywords of the URL are marked in bold).
You don’t necessarily have to put your main keyword as the first word in your URL, just make sure it’s in the first three.
2. Title that starts with a keyword
We all know that the title is the loudest instrument in the promotion orchestra.
Again, where you put your main keywords matters a lot. Typically, the earlier you put them, the better: a page title composed like this will sound like the most important one to search engines.
You don't need to do this for all the pages on your site, but only for those that are most important for promotion.