Validating the idea: what do you have?
Posted: Mon Jan 06, 2025 9:22 am
Have an interesting story or hook to share?
Do we have unique and interesting data?
Do we have the ability to distribute data and the same idea in a format that is pleasant to view and consume?
If the answer is yes to all three questions, the idea can be validated and move on to the next step, the one dedicated to content production.
3. Content production: which format to choose?
If the winning idea is the heart of a successful campaign, the format in which it is presented to the public is its body.
There are no hard and fast rules: an article that goes viral on the web, an infographic, a video or an interactive site can have incredible success in terms of links acquired.
A company should invest in several content nepal phone number marketing campaigns that involve the development of different ideas in the form of different types of formats , so that it can test which campaigns will be most successful in terms of acquired links.
It must be said that the choice of format will also depend a lot on the budget available to those who will work on the campaign and that, often - but not always - a larger budget available corresponds to a higher probability of success of the campaign.
While there are no set rules, each format typically has different production costs and ROI.
It is one thing to invest in the production of an article for a guest posting action, which will have a low production cost but also a medium-low return on investment (just one link from a unique domain), another to have a super interactive site rich in data and with exceptional graphics that can be distributed to some influential sites that will be able to amplify its visibility.
The image below summarizes the concept of opportunity cost for the main content formats that can be used for content marketing campaigns.
Do we have unique and interesting data?
Do we have the ability to distribute data and the same idea in a format that is pleasant to view and consume?
If the answer is yes to all three questions, the idea can be validated and move on to the next step, the one dedicated to content production.
3. Content production: which format to choose?
If the winning idea is the heart of a successful campaign, the format in which it is presented to the public is its body.
There are no hard and fast rules: an article that goes viral on the web, an infographic, a video or an interactive site can have incredible success in terms of links acquired.
A company should invest in several content nepal phone number marketing campaigns that involve the development of different ideas in the form of different types of formats , so that it can test which campaigns will be most successful in terms of acquired links.
It must be said that the choice of format will also depend a lot on the budget available to those who will work on the campaign and that, often - but not always - a larger budget available corresponds to a higher probability of success of the campaign.
While there are no set rules, each format typically has different production costs and ROI.
It is one thing to invest in the production of an article for a guest posting action, which will have a low production cost but also a medium-low return on investment (just one link from a unique domain), another to have a super interactive site rich in data and with exceptional graphics that can be distributed to some influential sites that will be able to amplify its visibility.
The image below summarizes the concept of opportunity cost for the main content formats that can be used for content marketing campaigns.