As a result, a new sales style called inbound sales has become mainstream, which makes use of the Internet and other tools to encourage new customers to approach products themselves .
Note
When people hear the word "inbound," some may oman b2b leads think of "travel by foreigners visiting Japan," but the meaning of inbound is different from that used in business situations.
In this article, we will explain in detail about inbound sales , a new sales style used in business situations.
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Two sales styles necessary for business development
Traditional Sales Style: Outbound Sales
Innovative sales style: Inbound sales
The pros and cons of outbound sales
The pros and cons of inbound sales
4 steps to successful inbound sales
Summary: Improve your sales productivity by making full use of the best tools
Two sales styles necessary for business development
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Developing new customers is essential for the growth of your company .
In order to acquire new customers, companies will use various sales methods, which can basically be categorized into either " outbound sales " or " inbound sales ".
How to acquire new customers! Explaining specific sales strategies Explains four methods for acquiring new customers and specific sales strategies
Traditional Sales Style: Outbound Sales
Outbound sales refers to a sales style in which the company takes the initiative and works from the inside out.
The characteristic of outbound sales is that it involves making sales calls to any and all customers who are likely to purchase the company's products or services, such as through telemarketing or cold calling, in order to find new customers.
The goal of outbound sales is to get more people to purchase products or services, and if done by a skilled salesperson, it can efficiently increase the number of buyers.
Tips for cold calling | Tips for improving | How to avoid making people angry | Talking techniques 4 tips to improve your cold calling skills and sales talk techniques that won't anger customers
Innovative sales style: Inbound sales
Unlike outbound sales, in which salespeople proactively approach customers, inbound sales is a sales style that creates a system that encourages customers to find the company on their own.
We make use of television commercials, web advertisements, and other media to make our products and services more visible to customers and attract buyers.
Inbound sales is a customer-centric sales style that was born out of the modern age when the Internet is widespread and anyone can easily access information.
The pros and cons of outbound sales
Saleswoman pressing the elevator button
Outbound sales allows companies to take the initiative in approaching customers, allowing them to sell products and services only to higher quality prospects.
Another benefit is that by proactively appealing to the need for something rather than waiting until customers show interest, a company can draw attention to something that they may not have been interested in before.
However, it can be extremely difficult to convince customers who have no knowledge of your products or services of their appeal.
Therefore, in order to be successful in outbound sales, you need salespeople with excellent sales skills.
