The target group of meta ads
Posted: Mon Jan 06, 2025 9:13 am
Let's first take a look at the key demographic data of meta users. You should consider this in advance so that it is clear in which target segment you are active with the ads. This also allows you to compare the costs of meta ads with other platforms such as TikTok. Here you can access our cost calculator for TikTok ads .
Meta now has more than 4 billion users worldwide with all of its services. 3 billion users have a Facebook account and 2 billion have an Instagram account. There is of course a large overlap in terms of the total number of users. In Europe there are more than 400 million users. In Germany there are around 45 million users on Facebook and 33 million on Instagram.
Meta's advertising system works very well when it comes to targeting target groups, as all age groups are broadly represented. The age groups 18-44 can be best reached via Meta. But there albania whatsapp phone number are also many older users aged 45 and over active on Facebook. Both genders are represented on the platforms in a ratio of almost 50/50.
Facebook: Share of ad audience by age group
In contrast to other social media platforms, TikTok is particularly suited to the very young target group of 18 to 24 years old. Meta can reach people aged 18 to 34 particularly well via Instagram, whereas Facebook has the largest age group of 35 to 44 years old. This makes it clear: Depending on the desired target group, it may be advisable to consider several platforms when advertising. For Instagram and Facebook, we generally recommend a combined application via Meta's advertising system.
We would be happy to advise you and the team on where you can reach the most relevant people and with which budget. Please feel free to contact us . As a Meta Business Partner, we have a wealth of experience that we are happy to share with our customers.
So let's summarize: Meta generally represents the age group between 18 and 44 years and can be targeted with meta ads. In Germany, there are around 45 million Facebook users and 33 million Instagram users. Instagram has the strongest peak in the 25-34 age group, whereas Facebook follows suit with the largest user group in the 35-44 age range. We recommend a combined display via meta.
Meta now has more than 4 billion users worldwide with all of its services. 3 billion users have a Facebook account and 2 billion have an Instagram account. There is of course a large overlap in terms of the total number of users. In Europe there are more than 400 million users. In Germany there are around 45 million users on Facebook and 33 million on Instagram.
Meta's advertising system works very well when it comes to targeting target groups, as all age groups are broadly represented. The age groups 18-44 can be best reached via Meta. But there albania whatsapp phone number are also many older users aged 45 and over active on Facebook. Both genders are represented on the platforms in a ratio of almost 50/50.
Facebook: Share of ad audience by age group
In contrast to other social media platforms, TikTok is particularly suited to the very young target group of 18 to 24 years old. Meta can reach people aged 18 to 34 particularly well via Instagram, whereas Facebook has the largest age group of 35 to 44 years old. This makes it clear: Depending on the desired target group, it may be advisable to consider several platforms when advertising. For Instagram and Facebook, we generally recommend a combined application via Meta's advertising system.
We would be happy to advise you and the team on where you can reach the most relevant people and with which budget. Please feel free to contact us . As a Meta Business Partner, we have a wealth of experience that we are happy to share with our customers.
So let's summarize: Meta generally represents the age group between 18 and 44 years and can be targeted with meta ads. In Germany, there are around 45 million Facebook users and 33 million Instagram users. Instagram has the strongest peak in the 25-34 age group, whereas Facebook follows suit with the largest user group in the 35-44 age range. We recommend a combined display via meta.