LinkedIn products and services
Posted: Mon Jan 06, 2025 9:06 am
Enough homework for Facebook. For now, it still has the time and money to change, if necessary through acquisitions such as that of Instagram. But by copying competitors (such as Snapchat clone Poke, the hashtags of Twitter) and imposing its own services via a 'own phone', Facebook will not make it in the long term
r message requires an active, present and visible target group. This is often much more the case in a B2C environment than in the B2B environment. Nevertheless, business contacts are certainly not averse to becoming your ambassador. You just have to give them a little push in the right direction. LinkedIn recommendations for products and services can be that push.
If you are familiar with the social media landscape, you know that in the Netherlands LinkedIn has a seemingly unassailable position when it comes to business networking. Recently Martine Meijburg wrote an extensive article here on Frankwatching about the many possibilities of LinkedIn. I would like to highlight one functionality in particular.
Ambassadors
As a company, you have two important ambassador groups: your employees and your customers. Thanks to social media, both groups are more inclined than ever to let the world know that they are dissatisfied with a product or service, or very satisfied. Customers are much more outspoken in the consumer field than in a B2B environment. sweden phone data However, that does not mean that this group does not want to speak out about an experience with a product or service. However, that does not happen automatically; it does require a pull approach.
If you are at all familiar with LinkedIn, you know about the existence of personal recommendations. You give a colleague, former colleague, supplier or other contact a positive recommendation about his or her function or collaboration. Then it is almost indecent not to give a recommendation back. It is somewhat forced this way. LinkedIn recommendations for products and services work differently, however.
If your company page on LinkedIn is set up correctly, your products and/or services are categorized correctly, you have a full description and it is supported by an image. It is also possible to add contacts per product/service, link to the corresponding page on your website and even link a YouTube video.
Ask for recommendations
By default, not many of your customers or prospects look at your LinkedIn page, let alone the tab where your products and services are. A trigger is needed for that. Without a trigger, products and services are only viewed a few times over a longer period.
r message requires an active, present and visible target group. This is often much more the case in a B2C environment than in the B2B environment. Nevertheless, business contacts are certainly not averse to becoming your ambassador. You just have to give them a little push in the right direction. LinkedIn recommendations for products and services can be that push.
If you are familiar with the social media landscape, you know that in the Netherlands LinkedIn has a seemingly unassailable position when it comes to business networking. Recently Martine Meijburg wrote an extensive article here on Frankwatching about the many possibilities of LinkedIn. I would like to highlight one functionality in particular.
Ambassadors
As a company, you have two important ambassador groups: your employees and your customers. Thanks to social media, both groups are more inclined than ever to let the world know that they are dissatisfied with a product or service, or very satisfied. Customers are much more outspoken in the consumer field than in a B2B environment. sweden phone data However, that does not mean that this group does not want to speak out about an experience with a product or service. However, that does not happen automatically; it does require a pull approach.
If you are at all familiar with LinkedIn, you know about the existence of personal recommendations. You give a colleague, former colleague, supplier or other contact a positive recommendation about his or her function or collaboration. Then it is almost indecent not to give a recommendation back. It is somewhat forced this way. LinkedIn recommendations for products and services work differently, however.
If your company page on LinkedIn is set up correctly, your products and/or services are categorized correctly, you have a full description and it is supported by an image. It is also possible to add contacts per product/service, link to the corresponding page on your website and even link a YouTube video.
Ask for recommendations
By default, not many of your customers or prospects look at your LinkedIn page, let alone the tab where your products and services are. A trigger is needed for that. Without a trigger, products and services are only viewed a few times over a longer period.