Communicate in the audience's language
Posted: Mon Jan 06, 2025 8:17 am
Where others focused on just one aspect, Apple focused on the entire product.
This made the difference.
3. Justify Your Price
We are in a time when low-price strategies are common. Once again, Apple has ignored the prevailing standard: not only are its products more than double the prices of its competitors, but it does so without batting an eyelid. How does it do it?
Well, the answer is twofold:
They build products with a high aesthetic jamaica phone number impact for a public sensitive to “beauty”, who ends up loving them passionately.
They justify their price with benefits that cannot be matched.
40 Years of Apple: The Exclusive Design
No other computer can compare to the display of a 27-inch iMac… it just can't be done.
No software can compare to iTunes, it is unique.
No laptop is as thin as the Macbook Air.
No software is more intuitive, no product has as much value as Apple products.
4. Communicate in the audience's language
This made the difference.
3. Justify Your Price
We are in a time when low-price strategies are common. Once again, Apple has ignored the prevailing standard: not only are its products more than double the prices of its competitors, but it does so without batting an eyelid. How does it do it?
Well, the answer is twofold:
They build products with a high aesthetic jamaica phone number impact for a public sensitive to “beauty”, who ends up loving them passionately.
They justify their price with benefits that cannot be matched.
40 Years of Apple: The Exclusive Design
No other computer can compare to the display of a 27-inch iMac… it just can't be done.
No software can compare to iTunes, it is unique.
No laptop is as thin as the Macbook Air.
No software is more intuitive, no product has as much value as Apple products.
4. Communicate in the audience's language