Tip 2: Pay attention to the user-friendliness of the form
Posted: Mon Jan 06, 2025 7:59 am
Tip 1: Minimize the number of questions and mandatory questions
Before you actually start creating the form, you should first think about the number of questions and which ones should be mandatory. I always advise that the registration form should be as short as possible. Only the questions that are necessary to create or personalize target groups should be mandatory. This advice also applies to all other forms that are created for landing pages or websites.
If for some reason you still use a long form, try to group the questions. You can do this by dividing the questions over multiple pages. For example, think of an ordering process within a webshop. This is less intimidating. See also the image below, made by our partner MailPlus.
Multi-page order form
Multi-page order form
One of the most important requirements for a good form is that it must be user-friendly for the user. By user-friendly we mean: easy to fill in, quick to fill in, accessible, etc. This ultimately increases the chance of conversion. The previous tip already contributes to the user-friendliness of a form. Now a few more tips that significantly qatar phone data improve the user-friendliness.
Prefill data
Are there already data available from the respondent? Then make sure that these fields are already filled in (prefilled) in the form. There is a big chance that irritation will arise if all the data has to be filled in again and again. And of course you want to prevent that! Showing filled in fields has many advantages. This way the respondent can check his data and change it if necessary.
Highlight the active field
You indicate which input field is active and where the respondent is by 'highlighting' the field. The Wufoo form is a good example of this. This makes it much clearer than just the cursor. It turns out that the cursor is often not noticeable enough, because it is so small.
highlight
The active field is highlighted in yellow.
Before you actually start creating the form, you should first think about the number of questions and which ones should be mandatory. I always advise that the registration form should be as short as possible. Only the questions that are necessary to create or personalize target groups should be mandatory. This advice also applies to all other forms that are created for landing pages or websites.
If for some reason you still use a long form, try to group the questions. You can do this by dividing the questions over multiple pages. For example, think of an ordering process within a webshop. This is less intimidating. See also the image below, made by our partner MailPlus.
Multi-page order form
Multi-page order form
One of the most important requirements for a good form is that it must be user-friendly for the user. By user-friendly we mean: easy to fill in, quick to fill in, accessible, etc. This ultimately increases the chance of conversion. The previous tip already contributes to the user-friendliness of a form. Now a few more tips that significantly qatar phone data improve the user-friendliness.
Prefill data
Are there already data available from the respondent? Then make sure that these fields are already filled in (prefilled) in the form. There is a big chance that irritation will arise if all the data has to be filled in again and again. And of course you want to prevent that! Showing filled in fields has many advantages. This way the respondent can check his data and change it if necessary.
Highlight the active field
You indicate which input field is active and where the respondent is by 'highlighting' the field. The Wufoo form is a good example of this. This makes it much clearer than just the cursor. It turns out that the cursor is often not noticeable enough, because it is so small.
highlight
The active field is highlighted in yellow.