It is not going to be output based. It can't be.
Posted: Mon Jan 06, 2025 7:15 am
That doesn't help us impact the business. It can't be generating X number of press releases, generating X number of ebooks, X number of blog posts. That helps us with a penetration number perhaps, but like we were talking about earlier, content is useless without the audience. So how do we holistically look at the value of that content?
Those are the things that I have to create to present new zealand whatsapp resource to my CFO and get full executive buy in on. Yeah, we agree that these are going to be what helps us move the needle, and every other single executive on my team is doing the same thing. Any hire anybody wants to bring in to the organization needs to have a business case and and that should be true for everything, right?
I mean, we need to really get clear on why are we hiring, what are the expectations of the hire and how do we hold them accountable to that? How do we know if they're meeting those expectations or not? We can't have, you know, again, over hiring. This goes back to our other point. We can't have suddenly ourselves flooded with axes and no understanding of is this working or is it not working?
We have to do that upfront. So that's that's literally what I'm working on right now.
Daniel Burstein: Thanks for letting us into your head there about it. And if anyone is listening and I'll make the statement to maybe ask you what I'm thinking of looking for our current content marketing role or a product manager product marketing role. And they're listening. They're saying, Well, actually seems so cool. I love to work with her either on LinkedIn.
Those are the things that I have to create to present new zealand whatsapp resource to my CFO and get full executive buy in on. Yeah, we agree that these are going to be what helps us move the needle, and every other single executive on my team is doing the same thing. Any hire anybody wants to bring in to the organization needs to have a business case and and that should be true for everything, right?
I mean, we need to really get clear on why are we hiring, what are the expectations of the hire and how do we hold them accountable to that? How do we know if they're meeting those expectations or not? We can't have, you know, again, over hiring. This goes back to our other point. We can't have suddenly ourselves flooded with axes and no understanding of is this working or is it not working?
We have to do that upfront. So that's that's literally what I'm working on right now.
Daniel Burstein: Thanks for letting us into your head there about it. And if anyone is listening and I'll make the statement to maybe ask you what I'm thinking of looking for our current content marketing role or a product manager product marketing role. And they're listening. They're saying, Well, actually seems so cool. I love to work with her either on LinkedIn.