Analyze the results of your Emailing campaigns, in order to measure your performance and improve your direct marketing actions. Certain indicators are to be monitored
THE NUMBER OF ADDRESSES DELIVERED:
One of the first indicators is to know the number of people who received the Email, before analyzing the opening rate. At this level you can see the quality of your customer file and detect bad email addresses, also called NPAI (Invalid Email, saturated inbox, etc.). This first indicator will allow you to purify your database of bad addresses.
THE OPENING RATE:
The opening rate corresponds to the number of people who opened the Email, out of the total number of people who received it. This rate generally varies between 15% and 25%, depending on the albania telegram database quality of your campaign (if the Email does not go to spam). You must also take into account seasonality. Indeed, sending Emails in August will see its opening number drop.
THE CLICK RATE:
The click rate corresponds to the number of people who visited the external links (Example: your website, your Facebook page, etc.), compared to the total number of people who opened the Email. It takes into account the number of calls to action. This rate generally varies between 2% and 8%, depending on the type of campaign.
THE UNSUBSCRIBE RATE:
The unsubscribe rate indicates the number of people who received the Email and no longer wish to receive it. This rate is important because it measures the interest of your recipients in receiving offers or information from you. It will allow you to know if your campaign was well targeted.
Indeed, on the Internet, the impact of Emailing campaigns is immediately measurable thanks to statistics. From our interface, our customers can access complete and detailed reporting, day-by-day and even hour-by-hour statistics, in order to improve the results of their Email marketing actions.
such a tool to which we are linked that it is difficult to leave it in the bag or pocket without thinking of touching it. Indeed, statistics show that we touch our mobile phone almost every 10 minutes to check that we have not missed calls, a notification, a received SMS, ... And it is in the Benelux, that the idea of Samsung was born. It has been shown by statistical studies, that approximately 30% of Dutch people use their mobile phone while driving or cycling. And it would be social pressure that would push them to act in this way to the detriment of the safety of the people around them.
Samsung has therefore created in the Benelux the application In-Traffic Reply (Reply while driving - roughly) which allows to send an automatic SMS response to the person who sends the SMS. In this way, the driver is no longer disturbed and responds to this social pressure. For the moment, in this version of the application, there are only two automatic SMS in response: a classic one and one that is a little funnier with an image. We imagine that Samsung will allow in the final version to edit its own automatic response.
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