The reverse conversion path

[arzina221]

8. Conversion reports
This is of course what it is all about for many commercial sites. How many conversions does your website achieve? You can use the following reports to get a good picture of your conversion figures:

26.conversion reports


Within this report you can see which pages are morocco phone data supporting the final conversion. I use this report to see which pages are actually responsible for the conversions on the site.

27.reverse-conversion-path

2. The funnel view
Within this report you can view the funnel from the landing page to the final conversion. You can then see on which page or form most visitors leave your site.

Funnel view example

PadiTrack
However, I don't think this report is ideal for looking at your entire funnel, because:

You do not have the ability to view the funnel view by channel;
The visual representation is not optimal.
That's why I recommend using PadiTrack . This tool offers a much better visual representation and that is the possibility to see the funnel results per channel.

PadiTrack
Screenshot PadiTrack

In short, PadiTrack is easier to use and provides more relevant information about your funnel results.

Use the reports that are valuable to you
With these reports you get a good overview of your online results. With these reports you have the figures at your disposal to gain more insights into the results of your website. In which areas do you score well and less well? You can use these insights to take your site results to a higher level.

I have now listed 8 possibilities. My advice is certainly not to start using all reports right away. See this manual as a tool and not as an end goal. Use the reports that you need. For example, do you want to get more out of your AdWords and SEO activities? Then use the reports on AdWords and SEO, so that you know what you need to improve.

Do you have any questions about this article or the reports discussed? Please let us know in a comment below.