Just do it
Just search for 'just do it' on Google.com. Nike does not own its own slogan, while it is searched for almost 50,000 times per month on average.
What you also see is that certain affiliate websites are taking advantage of the online and offline campaigns of companies by being visible on search engines or YouTube, for example, on a brand's commercial. And in other cases you see that companies remove all information from the internet after an online campaign. Depending on the action, that can be a logical decision, but you have to be sure that you are not throwing away SEO value.
An example that illustrates this nicely is a content marketing campaign by Mini, where the brand encourages people to take a test drive, one of the most important conversions for car manufacturers. After the video reached 700,000 views on YouTube, they eventually removed it. If you now search for 'test drive mini' on YouTube, you will not mexico phone data find any videos that the brand itself owns.
baseline optimization
My position is that every activity of a brand should contribute to a better findability of the brand or the products, on whatever online platform. By consistently applying this principle, the brand builds an increasingly stronger foundation on which every new activity can build.
If you want to discover how strong your online base is as a brand, you would do well to analyze how much traffic the website gets from referrals, direct and SEO (traffic that is not related to any campaign). With current measurement methods, this is increasingly easy to gain insight into. In addition, it is interesting to analyze whether this type of 'free' traffic also generates turnover or contributes to turnover.
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