What is the impact of digital innovation on Philips' Consumer Lifestyle sector?
Posted: Mon Jan 06, 2025 5:33 am
It has a growing impact. Philips Consumer Lifestyle, and Philips as a whole, is very much aware of the power of digital, for both:
Becoming a more digital organization with regards to our operations, and
Being able to deliver differentiating digital experiences to our consumers.
The Digital Innovation program acts as enablers and a catalyst of digital innovation across all businesses. Our role is based on three pillars: Consumer, Business Models and Technology.
Consumer: At the center of any digital innovation is the consumer. A deep understanding of the consumer and their needs is a fundamental element to create digital propositions that have true meaning.
Business models: once you have established a different engagement model with consumers, based on regular interactions with consumers, you can create new ways of generating value from that relationship.
Technology: it is about designing the right architecture and developing the technologies required to deliver digital products to the market.
What is the most important issue you encounter?
It is not an issue per se. Digital requires us to operate in different ways. We are establishing a different relationship with the consumer, moving from a transactional model to one where we latvia phone data can establish an ongoing dialogue. To be effective in this new paradigm requires:
A change of mindset;
A shift in culture;
And to have the appropriate tools.
Our company gravitates strongly around Health & Wellbeing. We see a growing need to provide innovative and meaningful solutions in that space and all our businesses are geared to deliver those solutions.
What is the most important consumer trend for Philips to focus on?
Our company gravitates strongly around Health & Wellbeing. We see a growing need to provide innovative and meaningful solutions in that space, and all our businesses are geared to deliver those solutions. Obviously, this is underpinned by macro trends such as Aging Population, Personal Analytics – and above all, the notion that people want to live healthier and better lives.
Becoming a more digital organization with regards to our operations, and
Being able to deliver differentiating digital experiences to our consumers.
The Digital Innovation program acts as enablers and a catalyst of digital innovation across all businesses. Our role is based on three pillars: Consumer, Business Models and Technology.
Consumer: At the center of any digital innovation is the consumer. A deep understanding of the consumer and their needs is a fundamental element to create digital propositions that have true meaning.
Business models: once you have established a different engagement model with consumers, based on regular interactions with consumers, you can create new ways of generating value from that relationship.
Technology: it is about designing the right architecture and developing the technologies required to deliver digital products to the market.
What is the most important issue you encounter?
It is not an issue per se. Digital requires us to operate in different ways. We are establishing a different relationship with the consumer, moving from a transactional model to one where we latvia phone data can establish an ongoing dialogue. To be effective in this new paradigm requires:
A change of mindset;
A shift in culture;
And to have the appropriate tools.
Our company gravitates strongly around Health & Wellbeing. We see a growing need to provide innovative and meaningful solutions in that space and all our businesses are geared to deliver those solutions.
What is the most important consumer trend for Philips to focus on?
Our company gravitates strongly around Health & Wellbeing. We see a growing need to provide innovative and meaningful solutions in that space, and all our businesses are geared to deliver those solutions. Obviously, this is underpinned by macro trends such as Aging Population, Personal Analytics – and above all, the notion that people want to live healthier and better lives.