Buy-a-feature game
Posted: Mon Jan 06, 2025 5:28 am
Take the idea online and put the existing page and the modified page online. This can be done with tools such as Visual Website Optimizer or Optimizely. They are quite easy to use. Keep in mind that you only change one thing on the page and not multiple things, otherwise you won't know which change makes the difference in the test.
Step 5
Measure it! Think in advance about how long you want to do the test. If you see that your change has a positive effect, you implement it. Otherwise, don't. Then you move on to your next idea to improve your site.
Buy-a-feature is a bit like Monopoly. With this game you determine which functionalities really need to be in a site. You put a price tag on the various functionalities that have been thought up. kuwait phone data Very fun to do!
Invite people from the target group. We usually start with two teams of four or five people. This is to see if both teams come to similar conclusions. They are given a budget of 'monopoly' money with which they can buy about sixty percent of the functionalities that are for sale. This way you ensure that they choose the functionalities that they really do not want to miss in the site. You ask them to explain why they want to buy those specific functionalities (and why not the others). The idea is that you only implement those functionalities that are really useful for the user. You can get creative yourself by cutting and pasting money and cards.
Buy-a-feature is a bit like Monopoly. With this game we determine which functionalities really need to be in a site.
Buy-a-feature is a bit like Monopoly. With this game you determine which functionalities really need to be in a site.
3. Card sorting
Card sorting helps you determine how your visitors would prefer to see the structure of your website. It provides insight into the way people group information.
You can sort cards in different ways. Tools for sorting cards that we use are Websort or Optimal sort (online card sorting). But you can also cut cards yourself and get started. What you do: write all the menu and submenu items of the website on the cards. Then you let the test subjects group the cards. This creates a structure that makes sense to him or her. You can also determine the main menu items yourself. The test subjects then place the different cards under these categories. We usually test with about 30 to 40 people.
With card sorting you can also gain insight into which items your visitor would like to have on your homepage, for example. You can do this by asking him or her to select the menu items that he would most like to see on the homepage.
Step 5
Measure it! Think in advance about how long you want to do the test. If you see that your change has a positive effect, you implement it. Otherwise, don't. Then you move on to your next idea to improve your site.
Buy-a-feature is a bit like Monopoly. With this game you determine which functionalities really need to be in a site. You put a price tag on the various functionalities that have been thought up. kuwait phone data Very fun to do!
Invite people from the target group. We usually start with two teams of four or five people. This is to see if both teams come to similar conclusions. They are given a budget of 'monopoly' money with which they can buy about sixty percent of the functionalities that are for sale. This way you ensure that they choose the functionalities that they really do not want to miss in the site. You ask them to explain why they want to buy those specific functionalities (and why not the others). The idea is that you only implement those functionalities that are really useful for the user. You can get creative yourself by cutting and pasting money and cards.
Buy-a-feature is a bit like Monopoly. With this game we determine which functionalities really need to be in a site.
Buy-a-feature is a bit like Monopoly. With this game you determine which functionalities really need to be in a site.
3. Card sorting
Card sorting helps you determine how your visitors would prefer to see the structure of your website. It provides insight into the way people group information.
You can sort cards in different ways. Tools for sorting cards that we use are Websort or Optimal sort (online card sorting). But you can also cut cards yourself and get started. What you do: write all the menu and submenu items of the website on the cards. Then you let the test subjects group the cards. This creates a structure that makes sense to him or her. You can also determine the main menu items yourself. The test subjects then place the different cards under these categories. We usually test with about 30 to 40 people.
With card sorting you can also gain insight into which items your visitor would like to have on your homepage, for example. You can do this by asking him or her to select the menu items that he would most like to see on the homepage.