Communications and marketing staff need to get more involved
Posted: Mon Jan 06, 2025 5:19 am
Marketing people in particular can help collect this type of information in a creative way, because of their knowledge of customers and experience in direct marketing .
Future
A lot has changed in the past ten years and it could well be that next year there will be a whole new channel where customers want to receive information. Perhaps invoices will be sent via Facebook in a while, or customers will create their own environment where companies can post information with the customer's permission. The question is whether companies can keep up with the latest developments, or whether they will get stuck in all the possibilities. Communication and marketing employees are ideally suited to keep an eye on the latest developments and trends and to see how the company can apply them.
In short, communication and marketing employees should be much more involved in all customer communication and have an added value in this. They have an important role when it comes to the kazakhstan phone data right approach to the customer. The two most important responsibilities of these employees are to look after the interests of the customer and to see how this can be done efficiently. If they focus on this, it can save the organization a lot of costs in the long term, but at the same time it is guaranteed that customers remain satisfied or even become more satisfied.
In the week in which the Bijenkorf announces that it will close five branches and in a time in which retail still sees the internet as a major villain, IKEA comes with this app. An app that, thanks to augmented reality and the smartphone that we increasingly use at home, bridges the gap between online and offline, between the furniture in the store and your own home.
Technology for the benefit of the customer and retailer
'Place the IKEA catalogue in the place in your home where you would like to see the product in question. Scan this place with your smartphone or tablet and the product will then appear three-dimensionally on the screen. The IKEA catalogue works as a marker, so that the product is shown in the right size in the room. This gives you a good idea of how the product fits in with your existing interior.'
Future
A lot has changed in the past ten years and it could well be that next year there will be a whole new channel where customers want to receive information. Perhaps invoices will be sent via Facebook in a while, or customers will create their own environment where companies can post information with the customer's permission. The question is whether companies can keep up with the latest developments, or whether they will get stuck in all the possibilities. Communication and marketing employees are ideally suited to keep an eye on the latest developments and trends and to see how the company can apply them.
In short, communication and marketing employees should be much more involved in all customer communication and have an added value in this. They have an important role when it comes to the kazakhstan phone data right approach to the customer. The two most important responsibilities of these employees are to look after the interests of the customer and to see how this can be done efficiently. If they focus on this, it can save the organization a lot of costs in the long term, but at the same time it is guaranteed that customers remain satisfied or even become more satisfied.
In the week in which the Bijenkorf announces that it will close five branches and in a time in which retail still sees the internet as a major villain, IKEA comes with this app. An app that, thanks to augmented reality and the smartphone that we increasingly use at home, bridges the gap between online and offline, between the furniture in the store and your own home.
Technology for the benefit of the customer and retailer
'Place the IKEA catalogue in the place in your home where you would like to see the product in question. Scan this place with your smartphone or tablet and the product will then appear three-dimensionally on the screen. The IKEA catalogue works as a marker, so that the product is shown in the right size in the room. This gives you a good idea of how the product fits in with your existing interior.'