8 reasons to create web content for your innovative business
Posted: Sun Jan 05, 2025 10:41 am
1. Create Web Content to Attract Buyer Attention
An innovative company means an immature market. An immature market means it is difficult to attract the attention of a buyer who often does not suspect the existence of an innovative offer like yours.
At best, he does not understand all of its uses and added value.
In this situation, it is crucial to create content on your website that addresses the buyer's issues and the questions they ask themselves throughout their consideration process.
This objective content will allow you to attract the buyer to your site and then netherlands email list direct them towards your innovative offer.
2. Create Web Content to Generate Qualified Leads
The buyer conducts the majority of his purchasing considerations alone, mainly on the Internet.
Create content with inbound marketing in B2B to generate leads
As proof, 66% of B2B buyers say they have already chosen their solution before meeting a salesperson according to the Companeo B2B Lead Barometer illustrated here by LK Conseil .
In short, it is important that you review the way you prospect: marketing must generate leads and sales must convert.
To generate leads, you need to create premium content offers to collect your visitors' contact information and measure their qualification level.
Want to generate more qualified leads? Here are 5 steps to do so by creating web content!
3. Create Web Content to Help Your Salespeople Convert
The buyer is clear: he does not expect a salesperson to sell him his offer. He wants the salesperson to guide him in his purchasing thinking.
If you regularly create content, your salespeople will be able to use it to fuel their prospects' purchasing thinking.
Among our clients, we notice that creating content allows leads to mature more quickly and therefore significantly shortens the duration of the sales cycle , which is a crucial issue for an innovative company like yours.
4. Create Web Content to Improve Your SEO
To generate leads and gain new customers, it is essential to be visible in search engines.
Your ranking on Google depends directly on the volume of content published on your website and its quality.
The more web-optimized content you create, the more likely you are to rank on the first page of Google.
5. Create Content to Animate Your Social Networks
Communicating on social networks is not an easy task. You have to be regular in your publications, publish several times a week and this without interruption.
Creating content will allow you to effectively feed your social networks and ultimately attract new visitors to your website.
6. Create Content to Position Yourself as the Best Option
As we have seen, the buyer conducts the majority of their purchasing considerations alone and often makes their decision well before speaking to a salesperson.
The buyer identifies the solutions available to him and compares them to choose the one that seems to him to be the best option.
The best option for the buyer is a suitable offer but also a service provider who does everything possible to resolve their problems and help them achieve their objectives.
A good service provider is an expert, caring and altruistic service provider.
Creating content will allow you to position yourself as such!
7. Create Content to Transform Your Customers into Ambassadors
As an innovative company, you not only have to be adept at grabbing the buyer's attention, but you also have another major challenge: convincing the buyer that your new solution is relevant.
The buyer is cautious and often does not like to be the first to choose an innovative offer.
The buyer needs to see that your offer has already proven itself, if possible in a company like theirs.
Here you can create customer case or case study type content that will reassure the buyer.
8. Create Content to Save Money
Last but not least, creating content is less expensive than all other marketing and sales prospecting levers.
A lead generated with content creation costs on average 61% less than a lead generated via a traditional prospecting lever!
An innovative company means an immature market. An immature market means it is difficult to attract the attention of a buyer who often does not suspect the existence of an innovative offer like yours.
At best, he does not understand all of its uses and added value.
In this situation, it is crucial to create content on your website that addresses the buyer's issues and the questions they ask themselves throughout their consideration process.
This objective content will allow you to attract the buyer to your site and then netherlands email list direct them towards your innovative offer.
2. Create Web Content to Generate Qualified Leads
The buyer conducts the majority of his purchasing considerations alone, mainly on the Internet.
Create content with inbound marketing in B2B to generate leads
As proof, 66% of B2B buyers say they have already chosen their solution before meeting a salesperson according to the Companeo B2B Lead Barometer illustrated here by LK Conseil .
In short, it is important that you review the way you prospect: marketing must generate leads and sales must convert.
To generate leads, you need to create premium content offers to collect your visitors' contact information and measure their qualification level.
Want to generate more qualified leads? Here are 5 steps to do so by creating web content!
3. Create Web Content to Help Your Salespeople Convert
The buyer is clear: he does not expect a salesperson to sell him his offer. He wants the salesperson to guide him in his purchasing thinking.
If you regularly create content, your salespeople will be able to use it to fuel their prospects' purchasing thinking.
Among our clients, we notice that creating content allows leads to mature more quickly and therefore significantly shortens the duration of the sales cycle , which is a crucial issue for an innovative company like yours.
4. Create Web Content to Improve Your SEO
To generate leads and gain new customers, it is essential to be visible in search engines.
Your ranking on Google depends directly on the volume of content published on your website and its quality.
The more web-optimized content you create, the more likely you are to rank on the first page of Google.
5. Create Content to Animate Your Social Networks
Communicating on social networks is not an easy task. You have to be regular in your publications, publish several times a week and this without interruption.
Creating content will allow you to effectively feed your social networks and ultimately attract new visitors to your website.
6. Create Content to Position Yourself as the Best Option
As we have seen, the buyer conducts the majority of their purchasing considerations alone and often makes their decision well before speaking to a salesperson.
The buyer identifies the solutions available to him and compares them to choose the one that seems to him to be the best option.
The best option for the buyer is a suitable offer but also a service provider who does everything possible to resolve their problems and help them achieve their objectives.
A good service provider is an expert, caring and altruistic service provider.
Creating content will allow you to position yourself as such!
7. Create Content to Transform Your Customers into Ambassadors
As an innovative company, you not only have to be adept at grabbing the buyer's attention, but you also have another major challenge: convincing the buyer that your new solution is relevant.
The buyer is cautious and often does not like to be the first to choose an innovative offer.
The buyer needs to see that your offer has already proven itself, if possible in a company like theirs.
Here you can create customer case or case study type content that will reassure the buyer.
8. Create Content to Save Money
Last but not least, creating content is less expensive than all other marketing and sales prospecting levers.
A lead generated with content creation costs on average 61% less than a lead generated via a traditional prospecting lever!