What are competitor monitoring tools?

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Analyzing your competitors is crucial to understanding how to beat them.

In this article, we review the 16 best competitor tracking tools that can help you stay ahead of your competitors.

We review both paid and free competitor analysis tools to help you find a tool regardless of your budget.


Competitor monitoring tools help businesses track and monitor the business, marketing and sales activities of their competitors.

They can help you:

Discover the keywords you should target with SEO content
Optimize your PPC campaigns
Improve your social media marketing and email marketing campaigns
Find and win over your competitors' dissatisfied customers
Whether you want to monitor your competitors' SEO, paid search, email marketing, or social media marketing efforts, there's a tool on this list that will help you conduct an effective competitive analysis .

The best competitor analysis tools
Here is our selection of the best tools for doing a competitor analysis:

1. Organic research
Best for: Analyzing your competitors' presence in organic searches
Free version available: Yes
Pricing: Pro ($129.95/month); Guru ($249.95/month); Business ($499.95/month)
You can use the Organic Research tool to brazil phone number database discover which websites you compete with in search engine results pages (SERPs) , find out what keywords they rank for , and how much traffic they generate from organic search.

To get started, enter your domain into the search box and press the " Search " button.

Organic Research Tool Search Bar
Click on the " Competitors " tab.

Competitive positioning map
Here you will get a complete list of the websites you are competing with in the SERPs. Also, the number of keywords they are ranking for, the traffic they are generating, and much more.

A complete list of green competitors
If you want to see a list of all the keywords a competitor is ranking for, click the number in the "SE Keywords" column.

Highlighted number in the "SE Keywords" column
Here you can see all the keywords that the competitor website is currently ranking for in Google, along with the keyword position, keyword difficulty (a metric that indicates how difficult it is to rank in the top 10 for a given keyword), traffic, and more.