It's not easy to find a task pattern, especially when, as in my case, you are an in-house SEO.
Still, there are tasks that, when I think about it, I can say I do every day.
These are:
Check Search Console and Google Analytics to monitor trends and be aware of potential issues. You can set alerts of course, but this way you force yourself to look deeper and may make interesting findings.
Reply and comment in the ticketing tool for SEO developments that you have with IT. You cannot demand speed from development teams if you do not set a good example.
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Review new content before it is published in a test environment. Even if an orderly work method is followed
How do you rate the help that different tools provide you when it comes to making your daily work easier?
Without a doubt, having suite-type tools (like SEMrush) that include the greatest possible amount of valuable information about your website in a single interface is very important and practical.
In the SEO world, I sometimes perceive that too much time is spent testing tools, using many tools at once, each one for a specific purpose.
I think we have to be careful not to fall into a blockage due to an excess of information received.
I think a good SEO tool does its job if, in addition to notifying you of problems, it helps you make decisions.
That's why I'm more in favor of a single suite-type tool (complemented by Google Analytics and, above all, and of course, by Search Console) since it allows you to have that overall view that can be used to make more strategic decisions.
How do you think the SEO profile has evolved in recent years?
My perception is that, given the increasing demand for belarus phone number database this profile, the SEO profile is becoming less and less technical.
In general, there are more and more professionals with varied backgrounds (journalism and marketing and advertising studies are the most common but not the only ones) who learn SEO in postgraduate courses of various types but very focused on marketing and where programming is rarely learned.
In itself, transversality is a good thing, but, especially in agencies, this can be a big problem if the agency itself does not have its own developers or SEOs with very good development knowledge.
Continuous training and learning is key to being a good SEO.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
On a micro level, I recommend using note-taking tools like Evernote or Google Keep: even if you work with collaborative task management tools, it's always good to have your own board, where you can organize yourself.
Check the evolution of total keywords in SEMrush
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