What is Inbound Marketing: The FAQ

[tonmoypramanik]

I encourage you to consult our Inbound Marketing guide which will present to you in detail the actions to take to implement a profitable strategy.

How long does it take to see results?
This question often comes up when we discuss the definition of Inbound Marketing.

Inbound Marketing takes time. A lot of time.

If you think that Inbound Marketing is a magic strategy, you are far from the truth but I think that after reading all this, you will no longer have any illusions.

Inbound Marketing requires at least 6 months to see initial results and 12 to generate a return on investment.

Why is Inbound so long?
The calculation is quite simple: it takes between 4 and 6 months to properly reference your content and therefore generate your first Leads. Then, you have to bring your Leads to maturity to convert them into customers and therefore into turnover. And there, the time required is based on the duration of your sales cycle .

Generally, the B2B sales cycle lasts at least 3 months when it is not 6, 12 months or even several years.

How much does Inbound Marketing cost?
Inbound Marketing costs on average between 20 and 80,000 euros each year. This price includes in ireland email list particular the definition of the strategy, the acquisition of a Marketing Automation tool, the creation of content, all or part outsourced.

This envelope does not vary enormously depending on whether you outsource or manage your Inbound Marketing strategy internally.

Indeed, the time spent by one or more inexperienced employees is quite costly.

Want to know what Inbound Marketing budget you need to allocate to achieve your goals? Do the math!
Is Inbound Marketing Right for My Business?
Inbound Marketing works in all areas of business but the return on investment will be more significant if your company faces the following challenges:

Reduce the length of the sales cycle
Conveying the added value of a complex product/service
Evangelize your market
Generate qualified leads for your sales department
Besides that, you will need to make sure that you can allocate at least 2 days per week to this strategy.

If so, you can take advantage of the 7 great benefits of Inbound Marketing .

What risks do you face if you don't take action?
When it comes to a new project, we can quickly be tempted to put it off until later. Inbound Marketing is no exception to the rule, but be careful. If you don't take action quickly, you will run 4 risks:

Your competitors will do it before you;
You will miss out on prospects who are actively searching;
Your prospecting strategy will lose performance;
Your brand image will age badly;
Where to start?
As you may have noticed, the definition of Inbound Marketing is more complex than some dream sellers would have you believe.