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Here's what you need to keep in mind:

Posted: Sun Jan 05, 2025 8:44 am
by jsarmin
marketing automation scenario
In this example, the list “purchase in response to a promotion” can serve as an entry point for a new scenario.

Who can benefit from marketing automation?
Any marketer who wants to increase the lifetime of their customers can do this with marketing automation. However, it will be even more useful if you already know your conversion funnel.

You should adopt marketing automation if:

You generate a lot of leads or prospects. Marketing automation is particularly powerful for transforming your visitors into leads, in particular thanks to lead nurturing or lead scoring.
You want to improve your email marketing results. Through segmentation and dynamic management of your contact lists, you can significantly improve the impact generated by your campaigns.
You want to improve your customer relationship. By triggering emails based on precise actions, marketing automation allows you to individually target each of your contacts at the time when they will be most receptive.
In summary

Marketing automation consists of automating repetitive russia telegram data tasks according to predefined conditions.
Automated tasks are scheduled into scenarios or workflows.
Contacts enter a scenario through an action.
They are then filtered according to conditions, actions or behaviors.
Scenarios are used to carry out different tasks according to the characteristics of each contact.
You should now have a better understanding of what marketing automation is and how it can help you grow your business.

The question that arises is: which marketing tool to choose? You will find that many solutions are still very expensive, and are aimed only at large companies. Brevo offers a more affordable and easy-to-use tool, without sacrificing any functionality.What is a landing page?
That is, all landing pages are web pages but not all web pages are landing pages.

While social media, blogs and SEO (positioning in the first results of search engines) are the strong elements of a digital marketing strategy, they are not the only ones that will help you attract potential customers.