The essential elements of a B2B acquisition campaign

[tonmoypramanik]

Are you convinced by the power of Google Ads to generate Leads? Let’s get to the heart of the matter, namely, the essential elements to create your campaign.

The keywords
Keyword selection is essential for a successful Google Ads campaign. You should balance your choice according to:

The search volume
The competition
Relevance
The selected queries must have a significant search volume to reach as many people as possible.

However, if the keyword is too competitive, you will have to spend more budget.

It is advisable to choose a less searched expression, if it is also less competitive. As long as the keywords are consistent with your products/services and your target, the choice remains good.

Google's keyword planner tool is a great help to you in analyzing your queries. The platform can also give you new ideas.

For each proposed term, the tool indicates the search volume, the level of india email list competition and the cost of the auctions. You have all the information to make the best choice.

What keywords to generate leads on Google Ads
Qualified targeting
For the second step, ask yourself the following questions:

What profiles does our company want to target?
What message do we want to convey?
Even if you are targeting businesses, a human will be reading your ad. They are the ones you need to convince. If you haven’t studied your buyer personas yet, now is the time!

Who is your department or product aimed at? CEO, product manager, marketing manager, accountant, manager, secretary, purchasing manager, HR director, etc.?

Defining your target helps you construct the perfect message.

Very short, promotional links leave you with just one sentence to convince. If you want to capture your leads, think about the reasons that push your target to make their requests.

Why would she want to acquire your solution? What need or objective do your products meet?

A captivating landing page
Where will the prospects land?

When you run a Google Ads campaign, you’re getting people to click on your link. Remember: when they click, you pay. For a positive ROI, the landing page must convert those visitors.

Think about what you expect from these users: do they have to leave their contact details to download content? Sign up for a trial offer? Buy your product?

From your goal, build a landing page that will lead them into your sales funnel.

This must respect certain principles:

The Promise : The promise of your Google Ads ad should be reflected on the page.
Action : You should place a call-to-action above the fold.
Consistency : The content of the page should only sell one product or service.
Attention : Remove menus, pop-ups or any other elements that can distract the prospect's concentration.
Simplicity : form or payment page, avoid asking for too much information.
The right choice of Google Ads campaign
To make it easier to create campaigns, Google Ads offers you 3 objectives:

what objectives settings in Google Ads
B2B lead generation is mostly about the second goal, unless you want them to contact your sales reps directly.

In this case, the 1st objective is recommended.

Secondly, Google asks you for information about your business.

After you have entered your business name and website, the advertising tool wants to know more about your target audience. The goal: to offer your ads only to qualified Internet users.

When defining your products and services, use your keyword research, especially in the box: "What specific products or services do you want to promote in this ad?"

How to set up Google Ads to generate leads
Our advice: add around ten keywords to maintain precise targeting while diversifying your presence.

Now let’s move on to creating your promotion. Google Ads allows you to test 3 headlines and 2 descriptions per ad.

Don't hesitate to add multiple ads! The more combinations you test, the more you increase your chances of finding THE title that hits the mark every time.