Brazilians' preference for consuming videos online
Posted: Sun Jan 05, 2025 8:08 am
When thinking about producing a video, it is important to always focus on what the final product will be, who will watch it and how. Only with this information will you be able to make good decisions regarding the content and format of your video, as your goal should always be to provide the best experience for your audience.
If you are looking to produce videos that will be consumed on digital platforms, we have put together some information about consumption that will help you with this task:
Smartphones are one of the most widely used devices for video consumption today. Even more so than television. Tablets and laptops are the second option. This means that when producing a video, you costa rica phone number data need to think about whether it will remain understandable on the small screen of a cell phone, whether it is too long, since it is not comfortable to watch something very long while holding a cell phone, and whether the video was saved in a way that makes it less heavy, thus consuming less data from the internet plan of those watching it.
The main factors that make the public like the video they watch on their cell phones are:
Short videos, less than 10 minutes;
Fast loading;
Trust in the sources of information used;
Image quality/resolution;
Free supply;
Possibility to share;
Sound quality;
Offer the possibility of interaction for more information.
Among the most consumed types of content we have, in this order:
music;
movie trailer;
educational content (whether school-related or not);
funny videos;
materials made by friends or family;
television programs and
news.
This information was taken from the IAB – Interactive Advertising Bureau Mobile Phone Video Diaries study, carried out by the company OnDevice Research, in 2013.
We hope this information has been helpful. If you want to stay up to date with more tips, subscribe to our newsletter.
If you are looking to produce videos that will be consumed on digital platforms, we have put together some information about consumption that will help you with this task:
Smartphones are one of the most widely used devices for video consumption today. Even more so than television. Tablets and laptops are the second option. This means that when producing a video, you costa rica phone number data need to think about whether it will remain understandable on the small screen of a cell phone, whether it is too long, since it is not comfortable to watch something very long while holding a cell phone, and whether the video was saved in a way that makes it less heavy, thus consuming less data from the internet plan of those watching it.
The main factors that make the public like the video they watch on their cell phones are:
Short videos, less than 10 minutes;
Fast loading;
Trust in the sources of information used;
Image quality/resolution;
Free supply;
Possibility to share;
Sound quality;
Offer the possibility of interaction for more information.
Among the most consumed types of content we have, in this order:
music;
movie trailer;
educational content (whether school-related or not);
funny videos;
materials made by friends or family;
television programs and
news.
This information was taken from the IAB – Interactive Advertising Bureau Mobile Phone Video Diaries study, carried out by the company OnDevice Research, in 2013.
We hope this information has been helpful. If you want to stay up to date with more tips, subscribe to our newsletter.