The biggest asset of a platform like Facebook, Instagram, YouTube and the like is its audience. With millions of people accessing the platforms, they can sell ads to millions of companies and keep the wheel turning.
And for people to continue accessing the platform, the content on it has to be attractive. Of course, posts from your friends and family are always very attractive, but a content platform doesn't only live on that. That's where videos come in, and that's where "web celebrities", digital influencers or, as these platforms prefer to call them, creators (content creators) come in.
These professional content creators earn their money in two ways: from platforms, which pass on a – small – portion of the money raised from advertising, or directly from advertisers who hire their services so that they can produce content showcasing their products.
In all cases, to produce better quality content, these creators need support. The cayman islands phone number data more resources the platform offers, the better the content they produce will be and the more their audience, the apple of everyone's eye, will consume their content. YouTube, for example, offers a series of reports that greatly help content creators improve their videos, but Instagram has been owing this for a long time.
Now, with the realization that many influencers use Instagram to connect with their fans and this has reached very significant numbers, they decided to create an exclusive tool for them, the Instagram Creator Accounts.
With it, creators will have a series of information and facilities such as:
– Interaction selection: you can easily define who can and cannot connect with them through messages
– Interaction marking: read, unread and flagged
– Request classification: to organize according to their importance and not lose important connections by time or relevance
– Analysis of Stories and IGTV with abandonment rates to understand where and why you have lost audience on your videos
– Number of followers and people who unfollowed
– More analytical data of all types, such as views , followers, engagement, among others so that the creator can improve their content and offer better experiences for their users
These are just some of Instagram's efforts to please content creators who already have an eye on their audience, since people, when they don't like one platform, migrate to others very easily.
Now with these new functions, which are already being tested with some creatives around the world and should soon arrive in Brazil, producing content will become easier and also more competitive.
What about you? Are you a creative, client or agency and need a little help with videos to post on any platform? Let's talk!
- Board index
- All times are UTC
- Delete cookies
- Contact us