Optimized Landing and Thank You Pages
Posted: Sun Jan 05, 2025 6:27 am
Landing pages are what make or break your conversion rate, so inbound best practices are especially important to include in this part of your web design strategy. First and foremost, you need to make sure your landing page has no navigation bar or footer. Including these elements can potentially distract the user from submitting the form, tanking your conversion rate.
Always make sure your form is "above the fold." This means dentist database that the form must be clearly visible to the user without having to scroll down on the page. If the user cannot obviously see the form, they may navigate away from the page without realizing they missed it. The main goal of a landing page is to get the user to submit a form and become a lead, so this tactic is particularly important to your conversion rate. As for your form strategy, always make sure your landing page is coordinated with the appropriate form.
Next, you must make sure your copy is detailed and actionable. A headline like "Download: The CMO's Guide to B2B Marketing Attribution" is clear and concise. The word "download" acts as a verbal call-to-action, further promoting your conversion rate. Your headline should be short, but detailed enough to stand alone. It needs to clearly and accurately communicate the value proposition of the content offer.
Descriptions are where you can go into more detail. These sections of your landing page should still be clear and concise. Ideally, your copy should be as short as possible while still providing necessary detail. Because the landing page is a crucial part of the conversion process, you don't want to overwhelm the user with thick blocks of text. Bullets and lists are useful for presenting the value proposition of the content in a clear, organized way. Including a singular visual element like a photo or video can promote conversion, as long as it is engaging and relevant to the content.
Always make sure your form is "above the fold." This means dentist database that the form must be clearly visible to the user without having to scroll down on the page. If the user cannot obviously see the form, they may navigate away from the page without realizing they missed it. The main goal of a landing page is to get the user to submit a form and become a lead, so this tactic is particularly important to your conversion rate. As for your form strategy, always make sure your landing page is coordinated with the appropriate form.
Next, you must make sure your copy is detailed and actionable. A headline like "Download: The CMO's Guide to B2B Marketing Attribution" is clear and concise. The word "download" acts as a verbal call-to-action, further promoting your conversion rate. Your headline should be short, but detailed enough to stand alone. It needs to clearly and accurately communicate the value proposition of the content offer.
Descriptions are where you can go into more detail. These sections of your landing page should still be clear and concise. Ideally, your copy should be as short as possible while still providing necessary detail. Because the landing page is a crucial part of the conversion process, you don't want to overwhelm the user with thick blocks of text. Bullets and lists are useful for presenting the value proposition of the content in a clear, organized way. Including a singular visual element like a photo or video can promote conversion, as long as it is engaging and relevant to the content.