How to create characters for a campaign
Posted: Sun Jan 05, 2025 6:18 am
Have you ever thought about creating characters for your advertising campaign? Characters help give your brand a voice, face and personality, helping the public to become familiar with and identify with your business.
However, there is no point in creating any character without thinking about what is behind all the aspects. It is not an impossible mission either!
We have put together some basic tips to help you in this process and create characters that are relevant to your brand and your audience.
Category
It is essential to define whether your character is real or cameroon phone number data fictional, an animal, a human being or an animated object, a man or a woman, a child or an adult. This first categorization will define the direction of your script and what message and image you want to convey to your audience.
Features
Now, it's time to detail all the physical, psychological and behavioral characteristics of your character. How does he think, communicate, move? How does he dress? What is his language and tone of voice? Is he tall, short, fat, thin? White, black or Asian? Also, what are his beliefs and worldview?
It is at this point in development that you create familiarity in the audience, where people will recognize the character and create affinity.
Identification
It is important that the audience can identify with that character, and this identification occurs through language, thoughts, behavior and attitudes. Your audience must be able to see themselves in that character, even if he or she is a completely fictional animated object.
This is the moment that can define the success of your campaign because, if the audience identifies with the character, it means they are identifying with your brand. From then on, communication becomes much more fluid and the chance of converting this audience into customers is much greater.
However, there is no point in creating any character without thinking about what is behind all the aspects. It is not an impossible mission either!
We have put together some basic tips to help you in this process and create characters that are relevant to your brand and your audience.
Category
It is essential to define whether your character is real or cameroon phone number data fictional, an animal, a human being or an animated object, a man or a woman, a child or an adult. This first categorization will define the direction of your script and what message and image you want to convey to your audience.
Features
Now, it's time to detail all the physical, psychological and behavioral characteristics of your character. How does he think, communicate, move? How does he dress? What is his language and tone of voice? Is he tall, short, fat, thin? White, black or Asian? Also, what are his beliefs and worldview?
It is at this point in development that you create familiarity in the audience, where people will recognize the character and create affinity.
Identification
It is important that the audience can identify with that character, and this identification occurs through language, thoughts, behavior and attitudes. Your audience must be able to see themselves in that character, even if he or she is a completely fictional animated object.
This is the moment that can define the success of your campaign because, if the audience identifies with the character, it means they are identifying with your brand. From then on, communication becomes much more fluid and the chance of converting this audience into customers is much greater.