Does the content produced change when targeting different areas of the funnel?
Posted: Sun Jan 05, 2025 6:06 am
In short, topic selection can be determined mechanically through research done through SEO tools, but sometimes if you can think creatively enough and focus on that channel, it is possible to come up with much more magical content topics with your creativity.
In short, the SEO team actually provides a roadmap to the content team. The content team can take over the main roads on that map and discover new lands without getting lost on the side roads. The most valuable output is provided by the two teams being able to work with respect for each other's spirit and functioning.
EREN: For example, can you give examples of what kind of content is on the brand awareness side (top of the funnel), conversion side and retention side?
ASENA:
In the brand awareness stage, the potential customer honduras telegram phone numbers is not fully aware of the solution to his problem . He does various research to define and solve the problem, and it is very important that he comes across your right content here.
The main purpose of the content to be presented to the user at this stage should be to provide benefit. If we show the product details directly, they do not know if they need the product, and the content remains irrelevant .
Similarly, we do not use sectoral terminology at this stage . For example, an HR director who wants to increase the motivation and interaction of all his staff can search for “how can i improve employee engagement at larger scales” instead of “digital coaching”. Here, it is meaningless to come across digital coaching content.
At this point, content that will benefit the user, engage them and create awareness, such as “how to ” videos, will be useful. For example, at this stage, it is useful to display educational content such as “how to” videos and blog posts, content such as sector/analysis reports and expert opinions.
In the conversion phase, content is needed that will help turn a potential customer who has identified his needs or problem into a real customer .
In short, the SEO team actually provides a roadmap to the content team. The content team can take over the main roads on that map and discover new lands without getting lost on the side roads. The most valuable output is provided by the two teams being able to work with respect for each other's spirit and functioning.
EREN: For example, can you give examples of what kind of content is on the brand awareness side (top of the funnel), conversion side and retention side?
ASENA:
In the brand awareness stage, the potential customer honduras telegram phone numbers is not fully aware of the solution to his problem . He does various research to define and solve the problem, and it is very important that he comes across your right content here.
The main purpose of the content to be presented to the user at this stage should be to provide benefit. If we show the product details directly, they do not know if they need the product, and the content remains irrelevant .
Similarly, we do not use sectoral terminology at this stage . For example, an HR director who wants to increase the motivation and interaction of all his staff can search for “how can i improve employee engagement at larger scales” instead of “digital coaching”. Here, it is meaningless to come across digital coaching content.
At this point, content that will benefit the user, engage them and create awareness, such as “how to ” videos, will be useful. For example, at this stage, it is useful to display educational content such as “how to” videos and blog posts, content such as sector/analysis reports and expert opinions.
In the conversion phase, content is needed that will help turn a potential customer who has identified his needs or problem into a real customer .