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Posted: Sun Jan 05, 2025 5:45 am
But does that mean every business should have a business profile on the app? Of course not. Here are some of the disadvantages of WhatsApp Business to help you decide whether it's for you or not.
1. Users expect immediate response
Not only because of the immediacy of instant messaging, but also because your competitors tend to respond almost instantly . This is partly due to the pricing model of the WhatsApp Business API, as responses within 24 hours are free.
The good news? You can schedule welcome messages and auto-replies, which takes the pressure off your agents when it comes to responding.
2.
Yes, this limits your reach on the one hand, but you wouldn't want to damage your brand image and have your communications labeled as spam, would you? The clear advantage is that you can be sure that all your efforts are focused on those people who are really interested in what you offer.
3. The free version is limited to medium and large companies
For example, the free version only allows for a single user and two devices, and while it offers basic features like quick replies and tagging, it's not possible to start conversations or send multiple messages at once.
For this you need the WhatsApp Business API through a mexico telegram data business solutions provider like Brevo , which allows you to easily connect your WhatsApp Business account and use advanced features through a very simple interface on your computer or smartphone (Android, iOS).
4. Messages are subject to regional policies
This is something that can be a headache for large companies with a presence in several regions, which must also adhere to specific WhatsApp Business policies . For example, some countries such as France do not allow the sending of commercial SMS messages on Sundays, public holidays or after 10 pm.
But in reality, they are limitations that not only protect you legally, but also benefit your company's reputation by following best practices that make your marketing much more effective.
1. Users expect immediate response
Not only because of the immediacy of instant messaging, but also because your competitors tend to respond almost instantly . This is partly due to the pricing model of the WhatsApp Business API, as responses within 24 hours are free.
The good news? You can schedule welcome messages and auto-replies, which takes the pressure off your agents when it comes to responding.
2.
Yes, this limits your reach on the one hand, but you wouldn't want to damage your brand image and have your communications labeled as spam, would you? The clear advantage is that you can be sure that all your efforts are focused on those people who are really interested in what you offer.
3. The free version is limited to medium and large companies
For example, the free version only allows for a single user and two devices, and while it offers basic features like quick replies and tagging, it's not possible to start conversations or send multiple messages at once.
For this you need the WhatsApp Business API through a mexico telegram data business solutions provider like Brevo , which allows you to easily connect your WhatsApp Business account and use advanced features through a very simple interface on your computer or smartphone (Android, iOS).
4. Messages are subject to regional policies
This is something that can be a headache for large companies with a presence in several regions, which must also adhere to specific WhatsApp Business policies . For example, some countries such as France do not allow the sending of commercial SMS messages on Sundays, public holidays or after 10 pm.
But in reality, they are limitations that not only protect you legally, but also benefit your company's reputation by following best practices that make your marketing much more effective.