Percentage of interactions with chatbot

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Chatbot usage statistics
Source: Intercom

Chatbots for digital marketing
There are many situations where a chatbot can be a very useful tool in a marketing strategy. The highest engagement rates are achieved with upselling and cross-selling in e-commerce. A chatbot can identify and offer relevant products based on the user's purchase history and offer them in natural language that encourages interaction.

Chatbots are also quite effective at offering discounts and recovering abandoned carts, as well as offering general information about products.

Source: Tidio

Percentage of website visitors who interacted with a chatbot (based on data from around 50,000 websites surveyed by Tidio in 2021-2022)

Chatbots for sales
Chatbots can be an effective sales channel for both B2C lebanon telegram data and B2B brands, because they are capable of effectively executing lead generation campaigns .

Integrating forms within the chatbot itself is a key resource for improving the user experience. Automated conversations are also frequently used to schedule appointments and assist in the purchasing process without human intervention.

Chatbots for onboarding processes
SaaS companies employ chatbots to facilitate the registration process for new users , sometimes taking the form of virtual assistants to provide a more personal user experience. The chatbot can be used to set up accounts, learn about product features, communicate rules, and resolve issues. Additionally, integrating the chatbot with the knowledge base makes it easier to answer frequently asked questions without human intervention.

Chatbots for customer service
Customer service is considered, along with sales, the most important application of a chatbot for businesses. Customers love speed: 80 % of consumers are willing to use a chatbot to speed up response times.

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