At New Breed, we see ABM as a type of go-to-market strategy that combines people, process, data and technology to surround humans at the accounts that are specifically in the market for your solution and that you know you can help most with timely, relevant and personalized content that enables those people to make the best purchasing decision, which, hopefully, is you.
When done at the most strategic level, ABM connects marketing, sales, customer success and product.
Deployed correctly, ABM expands on traditional inbound marketing tactics to nurture and educate different members of your buying committee further on in the sales process, past where marketing is “typically” responsible.
Consider your inbound methodologies focused on SEO and umbrella demand generation as the 'ticket to the dance,' whereas your ABM tactics are reserved for companies that are most likely to benefit from your services and partner with you.
ABM can be intimidating. How can companies shift their 99 acres database mindset to create amazing experiences for the one or the few, versus the masses? We believe it starts with the customer, and with tight alignment among your sales, marketing, and product teams.
Our 2023 State of HubSpot report showed 97% of revenue leaders believe that better alignment between sales and marketing departments can bring tangible benefits, such as increased revenue and customer satisfaction.
Introducing the New Breed ABM Blueprint, designed to take you from ABM readiness to ROI
If you’ve started an ABM tactic before and it hasn’t worked, we can help you uncover why. If you’re just getting the ball rolling, we can help maximize your resources and time to make sure you’re deploying your strategy the right way. No more missteps, no more wasted hours.
Through our ABM Readiness Blueprint research, we’ve uncovered the core steps businesses need to follow to understand if ABM is right for them, and what they need to get started on a successful path to ABM-generated revenue.
I’m proud of the work our team has done to redefine and repackage ABM into what matters most for our fast-paced consumer landscape. If you’re interested in learning more about our Blueprint, get in touch with us today.
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