These are the main types of leads
Posted: Sat Jan 04, 2025 3:39 am
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Table of Contents
What types of leads exist?
Why are leads so important in digital marketing?
Frequently Asked Questions (FAQ)
What is a lead?
A lead is a potential customer who has shown interest in what you offer and wants to know more, either by asking you a question or giving you their contact details. Depending on their interaction with your business or your content, you will know if they are a more or less qualified lead (i.e., more or less ready to buy) and what marketing or sales actions to take.
What types of leads exist?
Once you have a clear definition of a lead, knowing what type of leads come into contact with your business is vital to classify them in your database and convert them into customers. Only then will you know how to adapt your communication and how to effectively use your digital marketing tools .
Type of lead Main feature Example
Lead IQL (information qualified) He does not show direct interest in the products or services, but provides his personal contact information. They have subscribed to a newsletter in india telegram data exchange for a lead magnet related to your product.
Lead MQL (Marketing-Qualified Lead) Shows high interest, but is not ready to buy yet. You have downloaded several ebooks, but have not requested sales information.
Lead SQL (Sales-Qualified Lead) Shows a clear interest in purchasing and is ready to be contacted by the sales team. You have filled out a form requesting a quote.
Lead FQL (Finance-Qualified Lead) Demonstrates willingness or financial capacity to make the purchase. You have requested financing information or indicated the available budget on a form.
Lead PQL (Product-Qualified Lead) Interact directly with the product. You have signed up for a free trial and browsed the product's advanced features.
You will see that leads are also differentiated by “temperature”: cold lead, warm lead and hot lead, depending on how close or far they are from purchasing.
Imagine the case of a store: the person who comes in to browse is not the same as the person who asks something specific about a product. The same thing happens in digital marketing: prospects interact with your business and show more or less interest.
Table of Contents
What types of leads exist?
Why are leads so important in digital marketing?
Frequently Asked Questions (FAQ)
What is a lead?
A lead is a potential customer who has shown interest in what you offer and wants to know more, either by asking you a question or giving you their contact details. Depending on their interaction with your business or your content, you will know if they are a more or less qualified lead (i.e., more or less ready to buy) and what marketing or sales actions to take.
What types of leads exist?
Once you have a clear definition of a lead, knowing what type of leads come into contact with your business is vital to classify them in your database and convert them into customers. Only then will you know how to adapt your communication and how to effectively use your digital marketing tools .
Type of lead Main feature Example
Lead IQL (information qualified) He does not show direct interest in the products or services, but provides his personal contact information. They have subscribed to a newsletter in india telegram data exchange for a lead magnet related to your product.
Lead MQL (Marketing-Qualified Lead) Shows high interest, but is not ready to buy yet. You have downloaded several ebooks, but have not requested sales information.
Lead SQL (Sales-Qualified Lead) Shows a clear interest in purchasing and is ready to be contacted by the sales team. You have filled out a form requesting a quote.
Lead FQL (Finance-Qualified Lead) Demonstrates willingness or financial capacity to make the purchase. You have requested financing information or indicated the available budget on a form.
Lead PQL (Product-Qualified Lead) Interact directly with the product. You have signed up for a free trial and browsed the product's advanced features.
You will see that leads are also differentiated by “temperature”: cold lead, warm lead and hot lead, depending on how close or far they are from purchasing.
Imagine the case of a store: the person who comes in to browse is not the same as the person who asks something specific about a product. The same thing happens in digital marketing: prospects interact with your business and show more or less interest.