Since the digital marketing industry is technology-driven
Posted: Sat Jan 04, 2025 3:38 am
It’s important to be familiar with email tools like MailChimp, Marketo, etc. It’s also important to create lists to keep your communications organized. For example, if you’re running a paid campaign on social media, you can gather your contacts into a list and target them with similar information or messages. Triggered workflows are also important because you can use automation to re-engage potential or existing customers by sending them relevant messages at regular intervals.
According to Litmus , you can expect an average return of $36 for every $1 you spend on email marketing, so investing time and energy into your email strategy will keep you top of mind in your database.
8. Technology Knowledge
you need to be proficient in Martech (marketing technology) and be able to learn quickly.
If you’re a digital native or Gen-Z, this will likely come naturally to you ghana telegram data but older generations may want to take some time to not only learn specific technologies but also become familiar with commonly used software and tactics; for example, audience listening tools or SEM (Search Engine Marketing).
It can also be helpful to understand the technical skills required in marketing, such as the basics of web coding, using Content Management Systems (CMS), AI tools and data privacy issues.
9. Persuasion Ability
A great digital marketing leader will not only have great communication skills, but will also be able to combine analytical thinking with creative problem-solving, helping their teams come up with innovative marketing campaign ideas that will drive their business forward.
According to Litmus , you can expect an average return of $36 for every $1 you spend on email marketing, so investing time and energy into your email strategy will keep you top of mind in your database.
8. Technology Knowledge
you need to be proficient in Martech (marketing technology) and be able to learn quickly.
If you’re a digital native or Gen-Z, this will likely come naturally to you ghana telegram data but older generations may want to take some time to not only learn specific technologies but also become familiar with commonly used software and tactics; for example, audience listening tools or SEM (Search Engine Marketing).
It can also be helpful to understand the technical skills required in marketing, such as the basics of web coding, using Content Management Systems (CMS), AI tools and data privacy issues.
9. Persuasion Ability
A great digital marketing leader will not only have great communication skills, but will also be able to combine analytical thinking with creative problem-solving, helping their teams come up with innovative marketing campaign ideas that will drive their business forward.