Ann Handley Content Director at MarketingProfs
Posted: Thu Jan 02, 2025 10:08 am
There is a reason why these inbound and outbound marketing strategies , which you can combine, have driven the growth of SMEs and large brands that started out, like almost all businesses: with a lot of desire and limited resources. These are, in no order of importance:
1. Content marketing: attract audiences 24/7
A content marketing strategy consists of creating and sharing useful content that solves problems and answers questions from your audience throughout the sales cycle. But not in any form:
“What do successful people do? They create content that fits the customer journey and prove its impact in measurable ways.”
Come on, almost essential in any business plan.
Inbound content marketing:
According to Semrush , video is currently the best france telegram data performing content format, followed by short articles and success stories. Reaching a new audience can be as easy as posting video tutorials of your products on YouTube and creating social media content that promotes your videos.
As for podcasts, they are a great way to share those success stories and introduce a new audience to your brand, just like ProductHackers does with their ecommerce marketing tips.
01 Content Marketing
Outbound content marketing:
Now, if you prefer a more direct approach, you can create brochures, catalogs, or postcards with discounts and special offers to send to prospects who might be interested in what you offer.
1. Content marketing: attract audiences 24/7
A content marketing strategy consists of creating and sharing useful content that solves problems and answers questions from your audience throughout the sales cycle. But not in any form:
“What do successful people do? They create content that fits the customer journey and prove its impact in measurable ways.”
Come on, almost essential in any business plan.
Inbound content marketing:
According to Semrush , video is currently the best france telegram data performing content format, followed by short articles and success stories. Reaching a new audience can be as easy as posting video tutorials of your products on YouTube and creating social media content that promotes your videos.
As for podcasts, they are a great way to share those success stories and introduce a new audience to your brand, just like ProductHackers does with their ecommerce marketing tips.
01 Content Marketing
Outbound content marketing:
Now, if you prefer a more direct approach, you can create brochures, catalogs, or postcards with discounts and special offers to send to prospects who might be interested in what you offer.