Brevo, a CRM platform for SMEs as an alternative to Salesforce
Posted: Thu Jan 02, 2025 9:32 am
Learning curve
Once implementation is complete, marketing and sales teams must learn to manage a highly customized CRM platform , which entails considerable complexity. To do this, you can use the services of a CRM consultant and/or use the Trailhead platform with training resources that Salesforce makes available to all its users.
To get human support from the Salesforce support team, you need to upgrade to the Premier plan , which costs 30% more than the license price.
Price
The prices that really allow you to exploit Salesforce's potential are designed for large companies . The Starter plan has rates more adapted to SMEs, but lacks features such as the marketing automation scenario editor (Journey Builder), dynamic content, SMS Marketing and in-depth data analysis.
Additionally, there are other additional costs you can expect with Salesforce, such as data storage above 10 GB , priced at $125 per month for 500 MB.
Supplier dependency
Salesforce is a proprietary platform. Once a company canada telegram data has invested in complex customization and integration, it is particularly difficult to migrate to another CRM software if problems arise or better alternatives become available.
Additionally, Salesforce is updated about three times a year , which may require additional tweaks depending on the custom apps you use.
Brevo is a comprehensive marketing and sales CRM tool with affordable rates for small and medium-sized businesses. The purpose of this platform is to support businesses in their growth from the very beginning. To do so, it offers a free version with 300 daily email marketing sends and 50 open sales opportunities.
By using paid plans, Brevo also tries to avoid sudden price jumps when you need to add a new feature. For example, Salesforce's Starter plan doesn't include access to the AppExchange or predictive sales analytics. If you suddenly need these features, you'd have to upgrade to the Pro plan and increase your budget fourfold.
At Brevo, you can adjust your marketing and sales budgets separately based on the volume of emails sent per month and the size of your sales team, respectively.
Once implementation is complete, marketing and sales teams must learn to manage a highly customized CRM platform , which entails considerable complexity. To do this, you can use the services of a CRM consultant and/or use the Trailhead platform with training resources that Salesforce makes available to all its users.
To get human support from the Salesforce support team, you need to upgrade to the Premier plan , which costs 30% more than the license price.
Price
The prices that really allow you to exploit Salesforce's potential are designed for large companies . The Starter plan has rates more adapted to SMEs, but lacks features such as the marketing automation scenario editor (Journey Builder), dynamic content, SMS Marketing and in-depth data analysis.
Additionally, there are other additional costs you can expect with Salesforce, such as data storage above 10 GB , priced at $125 per month for 500 MB.
Supplier dependency
Salesforce is a proprietary platform. Once a company canada telegram data has invested in complex customization and integration, it is particularly difficult to migrate to another CRM software if problems arise or better alternatives become available.
Additionally, Salesforce is updated about three times a year , which may require additional tweaks depending on the custom apps you use.
Brevo is a comprehensive marketing and sales CRM tool with affordable rates for small and medium-sized businesses. The purpose of this platform is to support businesses in their growth from the very beginning. To do so, it offers a free version with 300 daily email marketing sends and 50 open sales opportunities.
By using paid plans, Brevo also tries to avoid sudden price jumps when you need to add a new feature. For example, Salesforce's Starter plan doesn't include access to the AppExchange or predictive sales analytics. If you suddenly need these features, you'd have to upgrade to the Pro plan and increase your budget fourfold.
At Brevo, you can adjust your marketing and sales budgets separately based on the volume of emails sent per month and the size of your sales team, respectively.