Infographic: The 8 steps to creating an email campaign
Posted: Sat Dec 28, 2024 10:41 am
Nowadays it is common to use the emailing channel in its communication strategy. Whether you go through an agency, or create it yourself, it is necessary to follow 8 mandatory steps for maximum performance.
We offer you the 8 steps to follow imperatively before sending any email campaigns. All in infographics and in 8 bits!
The 8 steps of designing an email campaign
Les_8_steps_de_creation_dun_emailing_V2.png
In summary:
Step 1: You need to define a goal for your campaign. Sending first dataset because you have to, or because it looks good, are not goals and will not achieve anything.
Step 2: Before sending any email, it is imperative to work on your database by segmenting it and targeting your mailing. Prepare your database before setting up your email software !
Step 3: Choosing the date and time of your campaign is important for your results. There are dates and times that are more effective than others, Tuesday at 10am is a good time slot for B2B sending.
Step 4: We hear everywhere that content is king and it's true! It's what you put in your mailing that will make all the difference between a campaign that works and one that doesn't. Plan unique and original content adapted to your target!
Step 5: Interesting them is good, getting them to come to your points of sale or visit your site is better. It is more than advisable to put a visible and impactful Call-To-Action to fulfill your objective.
Step 6: We certainly don't need to tell you this, but today it is out of the question to send a message that is not personalized. Addressing your recipient is the minimum to do otherwise you risk being seen as a commercial spammer.
Step 7: It is mandatory because it is a legal obligation. You absolutely must put an unsubscribe link in each of your campaigns. No need to procrastinate, it is not an option not to put a link!
Step 8: Finally, this step is done in two stages. One before sending which consists of putting a tracking behind each clickable zone of your mailing. One after sending which is the analysis of the performance with the different rate measurements and the calculation of your ROI.
We offer you the 8 steps to follow imperatively before sending any email campaigns. All in infographics and in 8 bits!
The 8 steps of designing an email campaign
Les_8_steps_de_creation_dun_emailing_V2.png
In summary:
Step 1: You need to define a goal for your campaign. Sending first dataset because you have to, or because it looks good, are not goals and will not achieve anything.
Step 2: Before sending any email, it is imperative to work on your database by segmenting it and targeting your mailing. Prepare your database before setting up your email software !
Step 3: Choosing the date and time of your campaign is important for your results. There are dates and times that are more effective than others, Tuesday at 10am is a good time slot for B2B sending.
Step 4: We hear everywhere that content is king and it's true! It's what you put in your mailing that will make all the difference between a campaign that works and one that doesn't. Plan unique and original content adapted to your target!
Step 5: Interesting them is good, getting them to come to your points of sale or visit your site is better. It is more than advisable to put a visible and impactful Call-To-Action to fulfill your objective.
Step 6: We certainly don't need to tell you this, but today it is out of the question to send a message that is not personalized. Addressing your recipient is the minimum to do otherwise you risk being seen as a commercial spammer.
Step 7: It is mandatory because it is a legal obligation. You absolutely must put an unsubscribe link in each of your campaigns. No need to procrastinate, it is not an option not to put a link!
Step 8: Finally, this step is done in two stages. One before sending which consists of putting a tracking behind each clickable zone of your mailing. One after sending which is the analysis of the performance with the different rate measurements and the calculation of your ROI.