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For convenient work, it is quite sufficient to allocate three to five segments for each product. In order for work with these segments to justify the efforts and resources invested, it is advisable not only to create a separate user portrait for each of them, but also to assess the potential: the current capacity of the segment, development prospects, and the competitive position of the company. And it is even better to look for and find rising markets characterized by unsatisfied demand, which provide an opportunity to create a japan database competitive advantage, and therefore are capable of ensuring large sales volumes and significant profitability. This article does not include all target audience segmentation technologies without exception. This task was not set, because this is a detailed review of the main and most commonly used methods, and not a scientific study.

article was to tell how important it is to divide the target audience into subgroups, to show how much this affects the success of any business and to prove that doing this work is not an easy task, but not too difficult either. Therefore, those who neglect target audience segmentation should leave their skepticism and not neglect this effective means of increasing the relevance of offers and increasing the profitability of the company. e-segmentation-methods-and-examples-for-effective-marketing/n the harsh world of social networks, there is a rule: if you are not online, you do not exist. That is why one of the key trends of recent years is the trend of personal brand development.