Scaling your artistic career through data

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Ladies and gentlemen, artists and composers from all over Brazil, your journey to success begins right now. We ask that you fasten your seatbelts because the pilot will now take off without any control panel. We will be completely without direction or any kind of data, but we will guide ourselves by the stars and trends that we hear about.

So, would you be willing to board this plane?

Have you ever imagined an airplane without a control panel? How could a pilot succeed in a flight without data?

And you, how do you “steer” your career? If I ask you now how many of your songs were played on the radio today, would you know? Which state plays your songs the most? Which radio station played your compositions the most? Is your hit increasing in the number of plays daily, weekly or monthly?

Without data, will you have anyone willing to invest currency data hire or establish partnerships? Data is essential to argue, guide and also to allow us to change directions.

How do you want to be TOP1 if you don't even know your position?



If you can't have a complete vision of your career, it's difficult to take off.

If a pilot has a dashboard to see data and metrics and fly a plane, you as an artist, composer, artistic manager, promoter, etc. must also have data and metrics to manage an artistic career. Music is an industry and, just like companies, it must be designed and structured to grow, based on analysis.

If your goals are to conquer the city, the state, Brazil or the world, you need to have tools and solutions that support you at every stage of your journey.

Remember: For those who don't know where they're going, any path will do.

Climbing the artistic career “without guesswork”
In the new Audiency plan, you will have access to a complete dashboard, allowing you to compare data from the previous day, week or month.

The various filters will show you exactly where your music is being played, which stations have played your composition the most, and how many times you've played it in each city, region or state. All in the palm of your hand!


The Benefits of Data for Composers
More than being a reference in monitoring music on radio stations in Brazil and in 18 other countries, Audiency is also the platform for composers to project their career and analyze the performance of their songs, regardless of the artist who is singing or how many different versions the composition has.

Imagine closely monitoring the radio plays of each of your created songs? The numbers can give you the confidence and projection that your career as a composer needs. For those who have a consolidated career, Audiency's platform provides complete management of plays, in addition to a better understanding of which genre, lyrical style and singer performs best on the stations.

The platform also provides information about composers on the music panel, allowing you to promote your career on social media and draw even more attention to your work.

The benefits of data for artistic career management
For artists, the opportunity generated by the platform is no different. The data shows the real performance of each song on radio stations in the city, region, state and Brazil. It is also possible to create specific filters by musical genre, as well as by type of station (AM, FM , WEB and Community).

One example of data monitoring to help you grow your career is the duo Israel and Rodolffo with the song “Batom de Cereja”. In the post, we talk about the number of plays and the stages the song went through week by week. Have you ever thought about doing the same analysis and sending it to potential contractors?

By showing the evolution of music, the positioning of the song on radio stations in a given city, the chances of closing a show or strategic partnerships, it becomes much easier. Although there are still few events at the moment, due to the restrictions imposed by the pandemic, the market will soon be fully active and you, will you be ready to make money?