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Posted: Sat Dec 28, 2024 10:29 am
The true value of social networks
The value of social networks is not in acquiring users (though those are valuable), but in acquiring data . Such micro-networks become rich sources of user data acquisition that can be used for better behavioral advertising in places other than the social network itself.
Some doubts about the future of G+ arose last April, when G+ founding father Vic Gundotra declared that he was leaving Google. Hence, a TechCrunch article announcing the end of G+, sparking a series of speculations about the future of Google's biggest venture into social media. Gundotra's departure from G+, according to some asMark Traphagenfrom Marketingland.com (which we feel we can share), certainly means that big changes are expected, but not the end of G+, as also demonstrated by Larry Page's statement, in which he said that the company would "continue to work hard to build great new experiences for the ever-growing number of G+ enthusiasts".
As we've pointed out, G+ is not a product that can be added and france telegram data removed without vital consequences for Google itself. It is currently part of the infrastructure of almost all of Google's online products and services, and because of this intense integration, G+ performs a variety of useful functions for Google, even apart from the social network that is its most visible component.
So even if G+ was not successful as a brand and did not become the most used social network, the platform was a great success because it allowed a radical restructuring of Google that benefits it for the future, precisely with Social Advertising and Social Search.The contribution that can be granted after the application is 70% for a minimum expenditure of 2000 euros . The maximum contribution is 10,000 euros.
The deadline for the call is December 31, 2014, but the evaluation process is open to the public and may therefore be closed early if the available funds run out.
The important news is that the procedure has been simplified and to obtain the liquidation of the contribution the company will have to present the application only at the conclusion of the initiative, with an attached expense report.
Therefore, expenses incurred, invoiced and paid before the submission of the application for the contribution and for projects started from 10 June are eligible for the contribution.
The value of social networks is not in acquiring users (though those are valuable), but in acquiring data . Such micro-networks become rich sources of user data acquisition that can be used for better behavioral advertising in places other than the social network itself.
Some doubts about the future of G+ arose last April, when G+ founding father Vic Gundotra declared that he was leaving Google. Hence, a TechCrunch article announcing the end of G+, sparking a series of speculations about the future of Google's biggest venture into social media. Gundotra's departure from G+, according to some asMark Traphagenfrom Marketingland.com (which we feel we can share), certainly means that big changes are expected, but not the end of G+, as also demonstrated by Larry Page's statement, in which he said that the company would "continue to work hard to build great new experiences for the ever-growing number of G+ enthusiasts".
As we've pointed out, G+ is not a product that can be added and france telegram data removed without vital consequences for Google itself. It is currently part of the infrastructure of almost all of Google's online products and services, and because of this intense integration, G+ performs a variety of useful functions for Google, even apart from the social network that is its most visible component.
So even if G+ was not successful as a brand and did not become the most used social network, the platform was a great success because it allowed a radical restructuring of Google that benefits it for the future, precisely with Social Advertising and Social Search.The contribution that can be granted after the application is 70% for a minimum expenditure of 2000 euros . The maximum contribution is 10,000 euros.
The deadline for the call is December 31, 2014, but the evaluation process is open to the public and may therefore be closed early if the available funds run out.
The important news is that the procedure has been simplified and to obtain the liquidation of the contribution the company will have to present the application only at the conclusion of the initiative, with an attached expense report.
Therefore, expenses incurred, invoiced and paid before the submission of the application for the contribution and for projects started from 10 June are eligible for the contribution.