Useful resources to improve your social media marketing skills
Posted: Sat Dec 28, 2024 9:25 am
Social Listening - Use tools like Google Alerts and Social Mention to monitor conversations to uncover audience sentiment and uncover new opportunities.
Join for free to watch this video.
Retargeting Ads - Target users who have interacted with the brand or visited the website to drive them to re-engage.
Customer Service - Many companies use social media networks like X or to answer customer inquiries or respond to complaints.
Market Research - Use polls or surveys to get customer feedback, track emerging trends and research competitors on social channels.
User Generated Content (UGC) - Social media users prefer UGC because it is considered more authentic than company-created content.
Influencer Marketing – Influencers are popular on networks like and TikTok, and as long as they are consistent with the brand and messaging, marketing campaigns featuring them can be successful.
Shoppable Posts – Use the shopping features of platforms like or to allow users to purchase directly from the social media app.
Crisis Management - Use social media during a crisis for immediate updates and responses to address customer concerns and manage brand reputation.
Social media is an invaluable channel for marketers sale ws but it requires a solid strategy to ensure you're leveraging these channels and capabilities effectively.
How to create the ultimate social media strategy that increases brand awareness and ROI - Learn how to create an effective social media strategy.
The Essential Guide to Social Media Management - Delve into the world of social media management to find out the "what", "why" and "how".
DMI Social Media Crisis Guide - Download this comprehensive guide on how to manage and survive a social media crisis.
8) User experience and website design
According to a report from a top design firm, 50% of consumers say their impression of a brand depends on the design of the company’s website.
This is why website design and user experience (UX) are so important. But it’s not just about how your website looks, it’s also about the experience your customers have while browsing it.
It’s important for digital marketing managers to put themselves in their customers’ shoes and ask the following questions:
Is it easy to find information on the website?
Are the branding and messaging consistent when they come from other channels?
Are there any factors that disrupt the customer journey (such as pop-up ads or too many CTAs)?
Can you easily find answers to any questions or problems?
What is the loading time of website pages?
Is the site optimized for mobile devices?
The customer journey is constantly changing, so it’s important to continually focus on the user experience of your website. It’s also important to reinforce brand color and design across channels to maintain continuity and help customers recognize the brand.
Useful resources to improve your user experience and website design skills
The importance of user experience in marketing - Listen to our podcast to learn about the role of user experience in marketing.
User Experience (UX) Writing: A Practical Guide - Explore the science and refined art of UX writing through practical examples and summaries of best practices.
The symbiotic relationship between UX design and marketing: Creating great user-centered experiences - Learn how the interdependence and coexistence of UX design and marketing create powerful synergies that create user-centered experiences experience, resulting in superior results.
Conclusion: Becoming a Digital Marketing Manager
As you can see, the role of digital marketing manager has a lot to juggle. But it also makes it an exciting career option.
You'll have the opportunity to lead and manage projects across a range of marketing channels requiring a range of skills.
While the 8 skills above are both practical and technical, don’t forget to develop your soft skills such as agility, communication, and problem-solving. These are highly valued by employers and can make you stand out at the resume and interview stages.
Remember, reskilling and upskilling is critical for all marketers, so make sure you invest in yourself by keeping up with digital marketing trends and developments and taking the time to learn new skills.
Join for free to watch this video.
Retargeting Ads - Target users who have interacted with the brand or visited the website to drive them to re-engage.
Customer Service - Many companies use social media networks like X or to answer customer inquiries or respond to complaints.
Market Research - Use polls or surveys to get customer feedback, track emerging trends and research competitors on social channels.
User Generated Content (UGC) - Social media users prefer UGC because it is considered more authentic than company-created content.
Influencer Marketing – Influencers are popular on networks like and TikTok, and as long as they are consistent with the brand and messaging, marketing campaigns featuring them can be successful.
Shoppable Posts – Use the shopping features of platforms like or to allow users to purchase directly from the social media app.
Crisis Management - Use social media during a crisis for immediate updates and responses to address customer concerns and manage brand reputation.
Social media is an invaluable channel for marketers sale ws but it requires a solid strategy to ensure you're leveraging these channels and capabilities effectively.
How to create the ultimate social media strategy that increases brand awareness and ROI - Learn how to create an effective social media strategy.
The Essential Guide to Social Media Management - Delve into the world of social media management to find out the "what", "why" and "how".
DMI Social Media Crisis Guide - Download this comprehensive guide on how to manage and survive a social media crisis.
8) User experience and website design
According to a report from a top design firm, 50% of consumers say their impression of a brand depends on the design of the company’s website.
This is why website design and user experience (UX) are so important. But it’s not just about how your website looks, it’s also about the experience your customers have while browsing it.
It’s important for digital marketing managers to put themselves in their customers’ shoes and ask the following questions:
Is it easy to find information on the website?
Are the branding and messaging consistent when they come from other channels?
Are there any factors that disrupt the customer journey (such as pop-up ads or too many CTAs)?
Can you easily find answers to any questions or problems?
What is the loading time of website pages?
Is the site optimized for mobile devices?
The customer journey is constantly changing, so it’s important to continually focus on the user experience of your website. It’s also important to reinforce brand color and design across channels to maintain continuity and help customers recognize the brand.
Useful resources to improve your user experience and website design skills
The importance of user experience in marketing - Listen to our podcast to learn about the role of user experience in marketing.
User Experience (UX) Writing: A Practical Guide - Explore the science and refined art of UX writing through practical examples and summaries of best practices.
The symbiotic relationship between UX design and marketing: Creating great user-centered experiences - Learn how the interdependence and coexistence of UX design and marketing create powerful synergies that create user-centered experiences experience, resulting in superior results.
Conclusion: Becoming a Digital Marketing Manager
As you can see, the role of digital marketing manager has a lot to juggle. But it also makes it an exciting career option.
You'll have the opportunity to lead and manage projects across a range of marketing channels requiring a range of skills.
While the 8 skills above are both practical and technical, don’t forget to develop your soft skills such as agility, communication, and problem-solving. These are highly valued by employers and can make you stand out at the resume and interview stages.
Remember, reskilling and upskilling is critical for all marketers, so make sure you invest in yourself by keeping up with digital marketing trends and developments and taking the time to learn new skills.