Marketers also plan to spend more on owned channels
Posted: Sat Dec 28, 2024 9:22 am
Marketers also plan to spend more on owned channels like web and email (51%) . And while many advertisers are shifting a large portion of their budgets from linear TV to connected TV , 49% plan to spend more on TV advertising due to the absence of third-party cookies.
The death of cookies will also taiyuan telephone number data impact organisations’ data strategies . Many marketers will work more closely with agencies to test new technologies (54%), while others will be looking at new methods to reach certain audiences (49%) and will also have to get their teeth into new systems and new software (47%).
Not surprisingly, the demise of cookies has made first-party data much more valuable in marketing , according to 92% of marketers.
Marketers are already using first-party data to create more personalized content on their websites , predict consumer behavior, and deliver more tailored content in their email marketing campaigns.
Despite the relevance of first-party data, its implementation is hampered by factors such as the need to create a truly holistic view of the customer, the scarcity of data, insufficient data collection and poor data quality.
The death of cookies will also taiyuan telephone number data impact organisations’ data strategies . Many marketers will work more closely with agencies to test new technologies (54%), while others will be looking at new methods to reach certain audiences (49%) and will also have to get their teeth into new systems and new software (47%).
Not surprisingly, the demise of cookies has made first-party data much more valuable in marketing , according to 92% of marketers.
Marketers are already using first-party data to create more personalized content on their websites , predict consumer behavior, and deliver more tailored content in their email marketing campaigns.
Despite the relevance of first-party data, its implementation is hampered by factors such as the need to create a truly holistic view of the customer, the scarcity of data, insufficient data collection and poor data quality.