What are the alternatives to third-party cookies?
Posted: Sat Dec 28, 2024 9:21 am
Given the potential threat to user privacy, European authorities have introduced the well-known “ GDPR ” (General Data Protection Regulation), which came into force in 2016 to regulate the use of cookies and require website managers in member states to inform users about the types of cookies they use.
Do you know the banners that you have to accept before proceeding with a visit to a site?
Well, this is what the European GDPR has provided.
Types of cookies
Cookies are essentially divided into two categories:
The first-party cookie is created and stored by the website you are visiting. It allows the owners of the site to collect customer analytics data, remember language settings and perform other useful functions that help provide a good experience for visitors.
Third-party cookies are created and inserted by “third parties”, therefore external sources and different from the website you are visiting.
An example? The advertising banners of another site, hosted by the page you visit.
Since the information in the cookie is recorded in the browser of the device you use, it will be possible to identify your subsequent visits (with the same device) and remember your preferences based on previous sessions.
The “recorded” information can be the products added to the cart, the pages visited or the forms filled out, and more. Interesting, right?
Already today, users with a little experience can block cookies list of telegram users in new zealand almost entirely. If your goal is to use the site as a marketing lever, it is therefore necessary to think of alternatives.
Google is adopting a new series of less invasive and more transparent technical solutions for users, capable of replacing tracking cookies.
The project is calledPrivacy Sandboxand Google believes it can truly protect user privacy, while continuing to support free access to content by publishers. It plans to use new standards to ensure a good level of relevance of ads, but protecting users.
Data shared with websites and advertisers would be minimized by anonymously aggregating information. Chrome will enable this feature so that developers must explicitly specify which cookies they use to track users across websites. The mechanism is based on the SameSite cookie attribute , which will allow the visitor to delete tracking cookies, while leaving others unchanged.
This will allow them to make informed choices about how their data is used.
Do you know the banners that you have to accept before proceeding with a visit to a site?
Well, this is what the European GDPR has provided.
Types of cookies
Cookies are essentially divided into two categories:
The first-party cookie is created and stored by the website you are visiting. It allows the owners of the site to collect customer analytics data, remember language settings and perform other useful functions that help provide a good experience for visitors.
Third-party cookies are created and inserted by “third parties”, therefore external sources and different from the website you are visiting.
An example? The advertising banners of another site, hosted by the page you visit.
Since the information in the cookie is recorded in the browser of the device you use, it will be possible to identify your subsequent visits (with the same device) and remember your preferences based on previous sessions.
The “recorded” information can be the products added to the cart, the pages visited or the forms filled out, and more. Interesting, right?
Already today, users with a little experience can block cookies list of telegram users in new zealand almost entirely. If your goal is to use the site as a marketing lever, it is therefore necessary to think of alternatives.
Google is adopting a new series of less invasive and more transparent technical solutions for users, capable of replacing tracking cookies.
The project is calledPrivacy Sandboxand Google believes it can truly protect user privacy, while continuing to support free access to content by publishers. It plans to use new standards to ensure a good level of relevance of ads, but protecting users.
Data shared with websites and advertisers would be minimized by anonymously aggregating information. Chrome will enable this feature so that developers must explicitly specify which cookies they use to track users across websites. The mechanism is based on the SameSite cookie attribute , which will allow the visitor to delete tracking cookies, while leaving others unchanged.
This will allow them to make informed choices about how their data is used.