The Kaizen method, a 7-step A/B conversion testing process
Posted: Sat Dec 28, 2024 9:17 am
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Article updated 2 years ago by NewsMDirector
Kaizen method, A/B conversion testing process
One of the most important factors when it comes to increasing conversions is the improvement of each and every element that is part of an online marketing campaign , something that is achieved with a continuous A/B conversion testing process.
There is no single standard A/B testing process, but each company czech republic whatsapp phone numbers usually applies them without an adequate methodology.
For this reason, it is interesting to analyze methods such as Widerfunnel's Kaizen, which establishes an A/B conversion testing process that identifies and establishes testing opportunities on your landing pages focusing on the following 7 stages :
TABLE OF CONTENTS
1.- Conversion analysis with the LIFT model
2.- Creation of the hypothesis
3.- A/B testing process map
4.- Graphic design and copywriting
5.- Adaptation of the design to HTML
6.- Launch of the experiment and daily analysis of results
7.- Results and analysis
1.- Conversion analysis with the LIFT model
The Kaizen method starts with an analysis of landing pages and the possible conversion blocks they may have. The LIFT Model identifies 6 variables that are part of the process necessary to make a landing page optimized to convince your user of the action they need to take: Value proposition, relevance, clarity, urgency, anxiety and distraction.
LIFT model for landing page optimization
2.- Creation of the hypothesis
The results of the LIFT model analysis become hypotheses that need to be scientifically validated. Knowing the reasons why your users do not end up converting helps to create interesting hypotheses to carry out an A/B testing process. To do this, Widerfunnel uses customer research tools such as the landing page analytics or user tests.
3.- A/B testing process map
The A/B testing process starts with an experiment map in which the design details are outlined, including everything from objectives to wireframe design and other technical aspects.
4.- Graphic design and copywriting
Once the A/B testing map has been approved, it is time for the creatives to work on both the graphic design of the landing page and the content included. To do this, various variations are made that will later be tested in this A/B testing process.
5.- Adaptation of the design to HTML
The next step is to adapt the graphic choices to HTML format, taking into account all the IT requirements that allow its execution.
6.- Launch of the experiment and daily analysis of results
Once the A/B testing process has been launched, it is necessary to perform a daily analysis of the results, which will lead to a series of tactical recommendations that will help optimize the results.
7.- Results and analysis
Once the A/B testing process achieves statistical value because a sufficient amount of data is obtained, the results are analyzed and the landing page that should be implemented to improve conversions is presented.
Have you ever wondered how much your landing page conversion rate would improve if you changed the text on your “subscribe now” button to “sign up now”? Now you can launch an A/B conversion testing process with MDirector Landing Optimizer .
Your feedback is very important!
Article updated 2 years ago by NewsMDirector
Kaizen method, A/B conversion testing process
One of the most important factors when it comes to increasing conversions is the improvement of each and every element that is part of an online marketing campaign , something that is achieved with a continuous A/B conversion testing process.
There is no single standard A/B testing process, but each company czech republic whatsapp phone numbers usually applies them without an adequate methodology.
For this reason, it is interesting to analyze methods such as Widerfunnel's Kaizen, which establishes an A/B conversion testing process that identifies and establishes testing opportunities on your landing pages focusing on the following 7 stages :
TABLE OF CONTENTS
1.- Conversion analysis with the LIFT model
2.- Creation of the hypothesis
3.- A/B testing process map
4.- Graphic design and copywriting
5.- Adaptation of the design to HTML
6.- Launch of the experiment and daily analysis of results
7.- Results and analysis
1.- Conversion analysis with the LIFT model
The Kaizen method starts with an analysis of landing pages and the possible conversion blocks they may have. The LIFT Model identifies 6 variables that are part of the process necessary to make a landing page optimized to convince your user of the action they need to take: Value proposition, relevance, clarity, urgency, anxiety and distraction.
LIFT model for landing page optimization
2.- Creation of the hypothesis
The results of the LIFT model analysis become hypotheses that need to be scientifically validated. Knowing the reasons why your users do not end up converting helps to create interesting hypotheses to carry out an A/B testing process. To do this, Widerfunnel uses customer research tools such as the landing page analytics or user tests.
3.- A/B testing process map
The A/B testing process starts with an experiment map in which the design details are outlined, including everything from objectives to wireframe design and other technical aspects.
4.- Graphic design and copywriting
Once the A/B testing map has been approved, it is time for the creatives to work on both the graphic design of the landing page and the content included. To do this, various variations are made that will later be tested in this A/B testing process.
5.- Adaptation of the design to HTML
The next step is to adapt the graphic choices to HTML format, taking into account all the IT requirements that allow its execution.
6.- Launch of the experiment and daily analysis of results
Once the A/B testing process has been launched, it is necessary to perform a daily analysis of the results, which will lead to a series of tactical recommendations that will help optimize the results.
7.- Results and analysis
Once the A/B testing process achieves statistical value because a sufficient amount of data is obtained, the results are analyzed and the landing page that should be implemented to improve conversions is presented.
Have you ever wondered how much your landing page conversion rate would improve if you changed the text on your “subscribe now” button to “sign up now”? Now you can launch an A/B conversion testing process with MDirector Landing Optimizer .
Your feedback is very important!