7 Landing Page Mistakes That Reduce Conversions
Posted: Sat Dec 28, 2024 7:15 am
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Article updated 8 months ago by NewsMDirector
When designing a landing page, there are many factors to consider. Landing page errors are often numerous, whether due to a poorly selected message, too much content, poor design, or all of the above , but these errors lead to a reduced number of conversions on landing pages.
These are 7 landing page mistakes that lead to reduced conversions :
TABLE OF CONTENTS
1.- Excess content
2.- Poorly designed forms
3.- One of the worst mistakes in landing pages is creating bad headlines
4.- Diffuse value proposition
5.- Lack of engaging elements
6.- Lack of connection to social networks
7.- Create a feeling of need
1.- Excess content
Landing page mistakes: Speak2Leads
The ultimate goal of a landing page is to transform the users colombia whatsapp phone numbers who access it into customers. Too much content, too much text, too many elements, can be a deterrent and will prevent the user from accessing the options that really interest you .
Too much content is often accompanied by poor website design, as is the case with Speaks2Leads .
2.- Poorly designed forms
Landing page mistakes: Linkedin
Forms are one of the most commonly used elements on landing pages. A poorly designed form, with poorly selected fields and poorly given instructions, is one of the most common landing page errors .
Creating an effective form with the necessary fields and that attracts the user to complete it is a guarantee of success. Although it is not an excessively long form, LinkedIn Sales Solution could be an example of a form that does not encourage the customer to complete it because it contains too many fields.
3.- One of the worst mistakes in landing pages is creating bad headlines
errors on landing pages: Bootstrap
A landing page headline should be a short, direct sentence with a powerful call to action. A poorly chosen headline will turn readers off, will not fit with the content of the site, and will prevent visitors from becoming conversions.
You need to choose your words carefully, be direct and give a clear idea of what you are proposing . In the case of Start Bootstrap , the title, despite being short and direct, is difficult to read, and forces the client to look for what the brand itself means: Bootstrap.
4.- Diffuse value proposition
errors on landing pages: Citibank
The landing page is the presentation letter of your company or product. The important thing is to convince the potential client to buy your product.
If a landing page has a vague value proposition, it makes the mistake of trying to convince the customer without the right tools .
A poor choice of value proposition is one of the most common landing page mistakes. You must be direct and clearly explain the benefits of consuming your product or service. CitiBank does not specify well what the benefits of consuming its product are.
5.- Lack of engaging elements
Landing page errors: Polaris Research
The use of audiovisual elements is a highly recommended resource to make the user who accesses the landing page stay on it. The time spent on the landing page is important, as it increases the chances of obtaining a conversion from that visitor .
The PolarisResearch landing page is a clear example of a landing page that does not contain any truly engaging elements.
6.- Lack of connection to social networks
iMenuPro
Landing pages, like any other element on the Internet, must be connected to social networks. Offering contact channels that allow the user to learn about your company, your actions and your products from other points of view is a highly recommended option.
iMenuPro does not offer any way to contact them through social networks, so communication with the company is cut off on the landing page, with no option to move forward.
7.- Create a feeling of need
landing page errors: Stratford
The most powerful marketing action comes from the feeling of need that can be created in the user. If the potential client has the need to buy or consume your product, it will have more chances of success and reaching the client, the same goes for the landing page.
If you are able to end your landing page with a phrase, an idea or a promise that generates in the client the need to consume your products, the chances of having a conversion by that client will multiply . Stratford Career Institute is a clear example of a landing page where there are no elements that create a feeling of need.
Try Landing Optimizer for free for 15 days . You can create your landing page in 2 minutes. We are here to help you in English.
Article updated 8 months ago by NewsMDirector
When designing a landing page, there are many factors to consider. Landing page errors are often numerous, whether due to a poorly selected message, too much content, poor design, or all of the above , but these errors lead to a reduced number of conversions on landing pages.
These are 7 landing page mistakes that lead to reduced conversions :
TABLE OF CONTENTS
1.- Excess content
2.- Poorly designed forms
3.- One of the worst mistakes in landing pages is creating bad headlines
4.- Diffuse value proposition
5.- Lack of engaging elements
6.- Lack of connection to social networks
7.- Create a feeling of need
1.- Excess content
Landing page mistakes: Speak2Leads
The ultimate goal of a landing page is to transform the users colombia whatsapp phone numbers who access it into customers. Too much content, too much text, too many elements, can be a deterrent and will prevent the user from accessing the options that really interest you .
Too much content is often accompanied by poor website design, as is the case with Speaks2Leads .
2.- Poorly designed forms
Landing page mistakes: Linkedin
Forms are one of the most commonly used elements on landing pages. A poorly designed form, with poorly selected fields and poorly given instructions, is one of the most common landing page errors .
Creating an effective form with the necessary fields and that attracts the user to complete it is a guarantee of success. Although it is not an excessively long form, LinkedIn Sales Solution could be an example of a form that does not encourage the customer to complete it because it contains too many fields.
3.- One of the worst mistakes in landing pages is creating bad headlines
errors on landing pages: Bootstrap
A landing page headline should be a short, direct sentence with a powerful call to action. A poorly chosen headline will turn readers off, will not fit with the content of the site, and will prevent visitors from becoming conversions.
You need to choose your words carefully, be direct and give a clear idea of what you are proposing . In the case of Start Bootstrap , the title, despite being short and direct, is difficult to read, and forces the client to look for what the brand itself means: Bootstrap.
4.- Diffuse value proposition
errors on landing pages: Citibank
The landing page is the presentation letter of your company or product. The important thing is to convince the potential client to buy your product.
If a landing page has a vague value proposition, it makes the mistake of trying to convince the customer without the right tools .
A poor choice of value proposition is one of the most common landing page mistakes. You must be direct and clearly explain the benefits of consuming your product or service. CitiBank does not specify well what the benefits of consuming its product are.
5.- Lack of engaging elements
Landing page errors: Polaris Research
The use of audiovisual elements is a highly recommended resource to make the user who accesses the landing page stay on it. The time spent on the landing page is important, as it increases the chances of obtaining a conversion from that visitor .
The PolarisResearch landing page is a clear example of a landing page that does not contain any truly engaging elements.
6.- Lack of connection to social networks
iMenuPro
Landing pages, like any other element on the Internet, must be connected to social networks. Offering contact channels that allow the user to learn about your company, your actions and your products from other points of view is a highly recommended option.
iMenuPro does not offer any way to contact them through social networks, so communication with the company is cut off on the landing page, with no option to move forward.
7.- Create a feeling of need
landing page errors: Stratford
The most powerful marketing action comes from the feeling of need that can be created in the user. If the potential client has the need to buy or consume your product, it will have more chances of success and reaching the client, the same goes for the landing page.
If you are able to end your landing page with a phrase, an idea or a promise that generates in the client the need to consume your products, the chances of having a conversion by that client will multiply . Stratford Career Institute is a clear example of a landing page where there are no elements that create a feeling of need.
Try Landing Optimizer for free for 15 days . You can create your landing page in 2 minutes. We are here to help you in English.