Signup Form: How to Improve It to Increase Newsletter Subscribers
Posted: Wed Dec 04, 2024 3:41 am
The high rate of return (ROI) and ease of use make email one of the most effective communication channels for acquiring and retaining customers. But a good email marketing strategy, before starting, relies on a single preliminary component: the registration form. It is only through an effective registration form , in fact, that we can create a database of contacts who are really interested in our brand and our sector and therefore more predisposed to converting into loyal and informed customers. Let's look together at what a registration form is and how to structure it to increase newsletter subscribers .
What is a registration form
The registration form (sign up guinea business email list form in English) is a form within a web page that the user must complete to leave his email address and, therefore, his authorization to be contacted to receive newsletters or other informative material in his inbox.
The sign-up form represents the only way you can collect valid contacts for your mailing list , so it is important that it is efficient. Buying contact lists, in fact, does not represent a convenient strategy or option and could actually damage your online reputation and cause you serious deliverability problems.
How to Get More Subscribers to Your Mailing List with a Good Subscription Form
Your registration form is your cover letter. If it's not attractive and doesn't offer a real advantage, users are unlikely to decide to leave your contact. If you feel that your form isn't getting you the results you were hoping for, read on for our tips on how to improve it.
How to Increase Newsletter Subscribers in 8 Steps
Highlight the benefits that membership offers
Users who arrive at your landing page and fill out your form should have no doubts: make it clear through the headline what you are offering your subscribers and why it could be useful for them.
Use the description below the title to complete your offer by adding additional information. For example, if you deal with fitness courses or courses in other online subjects, encourage users to leave their email in exchange for a trial lesson. Use the spaces at your disposal to explain what the added values of your work are and how subscribers can benefit from your content. You can also decide to take advantage of the space available to explain what content your subscribers will receive by email and how many times a week. This way, you will be able to make an initial projection and get the contacts of people who are really interested in your brand and your service. Remember: numbers are important, of course, but it is interested contacts that create a mailing list with potential customers that can be “converted” more easily.
Use contrasting colors
To determine the effectiveness of a registration form , it is not only the text that matters, but also the chosen design. Try to use templates with contrasting colors, so that the user immediately notices the form and understands how to fill it out. Missing a conversion opportunity just because your form and its components are not prominent enough would be a shame, don't you think?
Reduce fields to complete
Are you tempted to use a comprehensive form with several fields, so that you can immediately obtain as much information about your subscribers as possible? Unfortunately, this is not a good idea. Certainly, having access to a large amount of data would allow you to better personalize your email marketing campaigns, but such a strategy would discourage most visitors, who would find themselves faced with a form that is too long to fill out and that requires information that they may not feel ready to provide at that moment. We therefore recommend that you choose a form with few fields (e.g. name and email) and then proceed with acquiring more data later, using the email channel to which you have gained access.
Do a lot of testing
To expand the group of subscribers to your mailing list, you need to test as much as possible. It is difficult to immediately find the ideal position for your registration form or the perfect colors and CTAs. To understand which option works best, you need to test and monitor your data . If your page welcomes many visitors but does not encourage conversion, it may be that the registration form is the problem. That is why it is necessary to study the various possibilities and then check the results with professional tools. In Emailchef there is a special section that allows you to observe statistics on the progress of your form: number of visits, conversion rate and emails obtained (the emails complete with data on the place where the registration was made and the page from which the user has reached your form). All this information can be useful to understand what is wrong with your form and, possibly, to improve it.
Use a program to create the forms
Create professional signup forms using the right tools. Choose an email marketing platform like Emailchef and take advantage of the easy Drag & Drop Editor to create attractive forms. With a professional solution, you can customize the forms to your liking, for example by changing colors, adding a footer or other information fields, set your subscription preferences (choosing between single or double opt in subscription modes) and of course, start sending your newsletters.
Turn your subscribers into protagonists
To improve both the opening rate of your newsletters and the engagement rate, you can use a little trick: let your subscribers choose their preferences . Letting users choose a topic of interest about which they want to be contacted and also the frequency with which they want to receive messages can bring decisive advantages to your digital marketing strategy. The more users feel that they can personalize their experience, the more likely they are to leave you their email address and join your mailing list. Inserting fields in the registration form that indicate the topic of interest and the desired frequency of contact doesn't cost anything, but it can make a real difference when it comes to collecting contacts and improving the final conversion rate.
Use a clear call to action and a large button that stands out
The call to action (CTA) should be short and concise and invite users to join your contact list to receive your content. Simpler CTAs (such as “Sign up”) can also be effective, but can sometimes be boring. That’s why it’s important to work on the texts of your CTAs and give free rein to originality. Remember: don’t overdo it with your words and always be clear. Take advantage of the potential of language, use personal and “friendly” language (when possible) and never lose sight of your subscribers’ objectives.
To ensure your form doesn't get lost on your page and goes unnoticed, use a prominent and visible CTA button. Make sure there aren't more than one or two calls to action on the same page.
Respect the font size hierarchy
To create a subscription form that works and attracts more subscribers, you need to be careful to follow a typographic hierarchy. By typographic hierarchy we mean the choice of fonts and their sizes, made in such a way that users can see at a glance both the information they are looking for and what we want them to find (such as the CTA to subscribe to our newsletter). If the choice of fonts is well thought out, the registration form will be easier to read and complete and will help users better understand the value of registration and what we offer them.
The rules on character hierarchy require you to use the largest characters for the title, and then increasingly smaller characters for (in descending order) CTA, subtitle, and description. Nothing prevents you from playing with styles and using italics or bold or even capitals, if the “soul” of our site and our brand allows it.
What is a registration form
The registration form (sign up guinea business email list form in English) is a form within a web page that the user must complete to leave his email address and, therefore, his authorization to be contacted to receive newsletters or other informative material in his inbox.
The sign-up form represents the only way you can collect valid contacts for your mailing list , so it is important that it is efficient. Buying contact lists, in fact, does not represent a convenient strategy or option and could actually damage your online reputation and cause you serious deliverability problems.
How to Get More Subscribers to Your Mailing List with a Good Subscription Form
Your registration form is your cover letter. If it's not attractive and doesn't offer a real advantage, users are unlikely to decide to leave your contact. If you feel that your form isn't getting you the results you were hoping for, read on for our tips on how to improve it.
How to Increase Newsletter Subscribers in 8 Steps
Highlight the benefits that membership offers
Users who arrive at your landing page and fill out your form should have no doubts: make it clear through the headline what you are offering your subscribers and why it could be useful for them.
Use the description below the title to complete your offer by adding additional information. For example, if you deal with fitness courses or courses in other online subjects, encourage users to leave their email in exchange for a trial lesson. Use the spaces at your disposal to explain what the added values of your work are and how subscribers can benefit from your content. You can also decide to take advantage of the space available to explain what content your subscribers will receive by email and how many times a week. This way, you will be able to make an initial projection and get the contacts of people who are really interested in your brand and your service. Remember: numbers are important, of course, but it is interested contacts that create a mailing list with potential customers that can be “converted” more easily.
Use contrasting colors
To determine the effectiveness of a registration form , it is not only the text that matters, but also the chosen design. Try to use templates with contrasting colors, so that the user immediately notices the form and understands how to fill it out. Missing a conversion opportunity just because your form and its components are not prominent enough would be a shame, don't you think?
Reduce fields to complete
Are you tempted to use a comprehensive form with several fields, so that you can immediately obtain as much information about your subscribers as possible? Unfortunately, this is not a good idea. Certainly, having access to a large amount of data would allow you to better personalize your email marketing campaigns, but such a strategy would discourage most visitors, who would find themselves faced with a form that is too long to fill out and that requires information that they may not feel ready to provide at that moment. We therefore recommend that you choose a form with few fields (e.g. name and email) and then proceed with acquiring more data later, using the email channel to which you have gained access.
Do a lot of testing
To expand the group of subscribers to your mailing list, you need to test as much as possible. It is difficult to immediately find the ideal position for your registration form or the perfect colors and CTAs. To understand which option works best, you need to test and monitor your data . If your page welcomes many visitors but does not encourage conversion, it may be that the registration form is the problem. That is why it is necessary to study the various possibilities and then check the results with professional tools. In Emailchef there is a special section that allows you to observe statistics on the progress of your form: number of visits, conversion rate and emails obtained (the emails complete with data on the place where the registration was made and the page from which the user has reached your form). All this information can be useful to understand what is wrong with your form and, possibly, to improve it.
Use a program to create the forms
Create professional signup forms using the right tools. Choose an email marketing platform like Emailchef and take advantage of the easy Drag & Drop Editor to create attractive forms. With a professional solution, you can customize the forms to your liking, for example by changing colors, adding a footer or other information fields, set your subscription preferences (choosing between single or double opt in subscription modes) and of course, start sending your newsletters.
Turn your subscribers into protagonists
To improve both the opening rate of your newsletters and the engagement rate, you can use a little trick: let your subscribers choose their preferences . Letting users choose a topic of interest about which they want to be contacted and also the frequency with which they want to receive messages can bring decisive advantages to your digital marketing strategy. The more users feel that they can personalize their experience, the more likely they are to leave you their email address and join your mailing list. Inserting fields in the registration form that indicate the topic of interest and the desired frequency of contact doesn't cost anything, but it can make a real difference when it comes to collecting contacts and improving the final conversion rate.
Use a clear call to action and a large button that stands out
The call to action (CTA) should be short and concise and invite users to join your contact list to receive your content. Simpler CTAs (such as “Sign up”) can also be effective, but can sometimes be boring. That’s why it’s important to work on the texts of your CTAs and give free rein to originality. Remember: don’t overdo it with your words and always be clear. Take advantage of the potential of language, use personal and “friendly” language (when possible) and never lose sight of your subscribers’ objectives.
To ensure your form doesn't get lost on your page and goes unnoticed, use a prominent and visible CTA button. Make sure there aren't more than one or two calls to action on the same page.
Respect the font size hierarchy
To create a subscription form that works and attracts more subscribers, you need to be careful to follow a typographic hierarchy. By typographic hierarchy we mean the choice of fonts and their sizes, made in such a way that users can see at a glance both the information they are looking for and what we want them to find (such as the CTA to subscribe to our newsletter). If the choice of fonts is well thought out, the registration form will be easier to read and complete and will help users better understand the value of registration and what we offer them.
The rules on character hierarchy require you to use the largest characters for the title, and then increasingly smaller characters for (in descending order) CTA, subtitle, and description. Nothing prevents you from playing with styles and using italics or bold or even capitals, if the “soul” of our site and our brand allows it.