6 landing pages to sell fashion accessories

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Article updated 8 months ago by NewsMDirector
A very special type of landing page is what is known as a product landing page, that is, pages that are integrated into the brand's ecommerce or corporate page but that have a clear final objective: to achieve sales of that specific product.

In this post we are going to analyze 6 landing pages to sell accessories that will give you the basic guidelines to create a good product landing page, which must have the following elements:

Simple and intuitive forms . In many cases, it will simply be the buy button that takes you to the purchase form.
Very visual . You are trying to sell a product, fashion accessories in this case, so you should show it in at least one image. However, the option of showing different views of the same product is becoming standardized.
A very brief but attractive description . Much of the conversion will be achieved with this text, which, curiously, is one of the least cared for.
Simplicity . The more the page is focused on the product, the better. As it is a product landing page integrated into the ecommerce, it is very difficult to eliminate the general navigation, but you should make other chile whatsapp phone numbers elements such as side navigation or banners disappear to focus on the fashion accessory you are selling on that specific landing page.
List of benefits for the buyer.
Let's look at six examples of landing pages for selling fashion accessories that will illustrate these concepts:

TABLE OF CONTENTS
1.- Zalando
2.- Tous
3.- Michael Kors
4.- Unequal
5.- EMP
6.- Guess
1.- Zalando


landing pages to sell Zalando accessories

This landing page for selling fashion accessories from Zalando stands out because, in addition to dedicating all the space under the main menu to each specific product, it uses the same structure as its corporate website but to include :

The brand name and a list of benefits in the left column.
The price along with different color options and the prominent call to action, “ Add to cart ,” in the right column.
The central area is dedicated to the image of the product, which is accompanied by other photographs showing different perspectives of the bag.
2.- Tous


landing pages to sell accessories: Tous

Tous has chosen a two-column structure for its landing pages to sell accessories . Once again, a whole area is dedicated to the different images of the product, a ring in this case.

Meanwhile, within the simplicity of the page , where many spaces are used to differentiate the elements and give them air, the call to action in pink stands out, as does the button to see availability in store for all those who prefer to continue making their purchases physically.

Two other aspects of this Tous landing page are noteworthy: