How to use statistics data?

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Knowing your reach, engagement, activity and other metrics allows you to improve your promotion in the following ways:

Adjust your promotion strategy, choose which types of posts and which advertising placements are most effective;
Put forward hypotheses about content: formulate a unique selling proposition, try different formats and styles of presentation, adjust the tone of voice;
Evaluate tests of advertising creatives;
Build and test hypotheses about business recognition in general, launch media campaigns.
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How to improve statistics?
If you see that engagement, activity and other metrics are not high enough or are decreasing, work on the following growth points:

Analyze what content and what time of publication have the best performance and use them as a reference.
Check the USP. It should not just inform about the benefits, but also cover the user's pain or need.
Check the usability of the page. All actions on the page - find out details, go to the site or catalog, leave a request - should be convenient and not take much time. The easier it is for the client to perform the target action, the higher the chance that he will perform it.
Show expertise. Publish full articles from time to time, showing that you are an expert in what you offer.
Use the functionality of the VK business page: connect a store, design product and service cards in a single style. How to do this, described in the articles "How to create a VKontakte store" and "How to upload products to a VKontakte store".
Segment your targeting audience and create creatives for each segment, taking into account its characteristics.