How to set up retargeting on VKontakte

[Reddi2]

Go to the advertising account and click on the "Retargeting" section - for convenience, it is allocated in a separate block. Then you can collect the audience and set up ads in different ways.

By pixel
VKontakte pixel is a piece of software code that needs to be added to all pages of your site and to application forms. With its help, the platform and the site will “understand” each other and collect data about visitors, which you can use for retargeting in the future. And the pixel will transmit information about users to the advertising account.

Step 1: Install the Pixel
Go to the section “Retargeting” — “Pixels” — “Create pixel”.

Advertising account VK
To collect an audience, you first need to create a separate pixel
In the dialog box, enter the necessary data: name, site advantages of using our skype database domain, subject. If you do not know what exactly to write in each field, click on the question icon to get help and an example of filling. Then click the "Create" button.

Window for creating a pixel in the advertising account
The checkbox with automatic audience creation will allow you to collect visitors from the specified domain.

Pixel Audience
This is what the window looks like with the audience that the pixel created automatically
After that, the system will generate a code fragment that will need to be added to the site code. This can be done manually or through a developer. How to do this correctly and what data needs to be given to programmers, you can read here .

Code for insertion on the site
Field with the pixel code to be copied
After you have installed the pixel, you need to make sure that it works correctly. To do this, go to the site, go to the pixel section in the advertising account on VKontakte and check the status. The data after installation should be updated and the pixel should have the status "working". If the status is "not working", you need to check the code, the domain name and the number of visitors to the site. If the settings are correct, but the code does not work, write to support immediately .