3 types of subject lines to increase the opening rate in your eMail Marketing strategy
Posted: Wed Dec 04, 2024 3:35 am
Every day, both large and small companies integrate eMail Marketing into their campaigns due to the great benefits it can bring, but one of the main challenges they face is getting their communications opened and read. That is why today we will share with you 3 types of subjects with which you will irresistibly attract the attention of your subscribers.
3 types of subjects to create irresistible emails to open
1. Exaggerated Subject
2 .Friendly Subject
3. Funny Subject
3 types of subjects to create irresistible emails to open
Even if your email has well-structured content, the best offers and promotions, valuable extra content for your subscribers to download, and even the best and most russia business email list moving images, success will depend on the opening of your communications.
There are different types of subject lines that will help your subscribers open your emails at first glance and learn about everything you have prepared for them.
1. Exaggerated Subject
Despite being one of the most classic types of subject lines, they still work very well. Adding exaggerated details is a little hook that will make your subscribers feel irremediably attracted to opening your email.
You can add numbers, but always keep in mind what you can really offer and also what your subscriber list likes the most, which will help you achieve success. Remember that curiosity about your promotion or offer will do the rest.
2 .Friendly Subject
Did you know that Obama achieved one of the most successful e-mail marketing campaigns thanks to a friendly subject line? The subject line only read one word: “Hey” and with this campaign he managed to generate more than 690 million dollars in funding , in addition to an opening rate of 80%.
Be cordial, relaxed and friendly in your dealings , even if you don't say much of what your communication contains. This will create expectation in the reader and they will feel totally attracted to knowing what you have to say.
Key Email Marketing Tips for Writing an Engaging Subject Line
3. Funny Subject
You've probably received an email with a subject line that immediately makes you smile. We bet you haven't. Consumers are used to general headlines from eCommerce stores and brands who fill their inboxes with hints from the headline to get them to buy something.
A bold change is to create closeness through humor , which, in addition to strengthening the relationship with your subscribers, will allow you to create an informal conversation that will build trust and make them open your emails.
3 types of subjects to create irresistible emails to open
1. Exaggerated Subject
2 .Friendly Subject
3. Funny Subject
3 types of subjects to create irresistible emails to open
Even if your email has well-structured content, the best offers and promotions, valuable extra content for your subscribers to download, and even the best and most russia business email list moving images, success will depend on the opening of your communications.
There are different types of subject lines that will help your subscribers open your emails at first glance and learn about everything you have prepared for them.
1. Exaggerated Subject
Despite being one of the most classic types of subject lines, they still work very well. Adding exaggerated details is a little hook that will make your subscribers feel irremediably attracted to opening your email.
You can add numbers, but always keep in mind what you can really offer and also what your subscriber list likes the most, which will help you achieve success. Remember that curiosity about your promotion or offer will do the rest.
2 .Friendly Subject
Did you know that Obama achieved one of the most successful e-mail marketing campaigns thanks to a friendly subject line? The subject line only read one word: “Hey” and with this campaign he managed to generate more than 690 million dollars in funding , in addition to an opening rate of 80%.
Be cordial, relaxed and friendly in your dealings , even if you don't say much of what your communication contains. This will create expectation in the reader and they will feel totally attracted to knowing what you have to say.
Key Email Marketing Tips for Writing an Engaging Subject Line
3. Funny Subject
You've probably received an email with a subject line that immediately makes you smile. We bet you haven't. Consumers are used to general headlines from eCommerce stores and brands who fill their inboxes with hints from the headline to get them to buy something.
A bold change is to create closeness through humor , which, in addition to strengthening the relationship with your subscribers, will allow you to create an informal conversation that will build trust and make them open your emails.