Advertising unscrewing
Posted: Sat Dec 28, 2024 4:23 am
The minimum CPM will be suitable for the start (if you specify only targeting by topic without specific channels) - there is little competition, the audience is more than enough. We tested only the target category "Marketing and PR", but we assume that the situation is similar in other areas.
You can't specify a daily budget, only an ad budget. You can top it up when it runs out.
increasing the budget for an ad in telegram ads
Statistics
Inside the account, you can view data on key metrics - impressions, subscriptions/bot activations, budget expenditure. They are enough to draw initial conclusions and calculate the conversion to subscription and the cost of attraction.
To see statistics further down the funnel, all links in the channel must be marked with utm. Then we used external tools - Google Analytics, Yandex Metrica and our own end-to-end analytics system in Metabase.
The link to the ad statistics can be shared with anyone, even if the why you need this database user does not have access to the advertising account.
Our observation is that TGStat displays more up-to-date data than the account, we assessed the growth of subscribers in this service.
tg ads statistics
Our statistics for one of the ads
Important notes on working with the advertising account
Access to the advertising account is configured through a personal profile. Two-factor authentication is MANDATORY for all personal profiles that will have access to the account. This way, your money will be more secure.
There should be no ban on inviting to channels and groups in the admin profile settings:
Settings → Groups and channels → Who can invite me → All
And also:
Before setting up campaigns, it is important to carefully read the Telegram guides . Everything is clear with the products prohibited for advertising, but we were surprised that exclamation marks, hyphens instead of dashes, and calls to action are also prohibited.
You can't specify a daily budget, only an ad budget. You can top it up when it runs out.
increasing the budget for an ad in telegram ads
Statistics
Inside the account, you can view data on key metrics - impressions, subscriptions/bot activations, budget expenditure. They are enough to draw initial conclusions and calculate the conversion to subscription and the cost of attraction.
To see statistics further down the funnel, all links in the channel must be marked with utm. Then we used external tools - Google Analytics, Yandex Metrica and our own end-to-end analytics system in Metabase.
The link to the ad statistics can be shared with anyone, even if the why you need this database user does not have access to the advertising account.
Our observation is that TGStat displays more up-to-date data than the account, we assessed the growth of subscribers in this service.
tg ads statistics
Our statistics for one of the ads
Important notes on working with the advertising account
Access to the advertising account is configured through a personal profile. Two-factor authentication is MANDATORY for all personal profiles that will have access to the account. This way, your money will be more secure.
There should be no ban on inviting to channels and groups in the admin profile settings:
Settings → Groups and channels → Who can invite me → All
And also:
Before setting up campaigns, it is important to carefully read the Telegram guides . Everything is clear with the products prohibited for advertising, but we were surprised that exclamation marks, hyphens instead of dashes, and calls to action are also prohibited.