A high badmail rate not only affects your potential earnings, but it could also seriously affect your reputation as a sender , as you could be labeled as spam and therefore have a devastating effect on your business.
What are badmails?
Badmails are emails that are kenya business email list returned to us by the receiving server . This may be because the mailbox is currently full, or the account does not exist or was entered incorrectly.
Badmails can be divided into two different categories: Hard Bounces and Soft Bounces.
Hard bounces - Hard bounces indicate that there is a permanent reason why an email cannot be delivered to the specified address. This may be due to an invalid email address, a domain that has been deactivated, or a typo in the address. These lists should be removed as they will have a negative impact on delivery rates in future campaigns.
Soft bounces : Soft bounces indicate a temporary delivery problem to an address. That is, the email address is valid, but for some reason the email could not be delivered.
How badmails are generated in Mittum
You now understand that managing bounces or badmails is essential for your eMail marketing strategy. By sending a new eMail message through Mittum and choosing your contact list from the selected segment, badmails can be automatically deleted before the next sending.
Once you have sent your campaign, the sender will collect responses with delivery problems , either hard or soft bounces. When receiving a bounced message, the system will read the SMTP response and classify the email as hard or soft badmail. In the latter case, the delivery system will make other attempts to get the message to its recipient, but if this email address continues to be soft bounced, the email will be considered a hard bounce.
2018 metrics that we can apply in conclusions to 2019
The automatic recovery system recovers every 24 hours between 0% and 2% of the total volume sent in the last 7 days , only badmails that have been recovered a maximum of 3 times. Once the badmails have been detected, the sender will store them in the corresponding database, adding the badmails collected in this delivery. You can obtain the badmails by downloading a file that contains a column with the email and another with the list identifier. You can also obtain badmails from the entire group to which the user belongs. This file will have three columns: one with the email, another with the type of badmail and finally the date.
With this system, you will be able to keep your bounce rate under control, process unsubscribes, and maintain a clean database free of emails that could represent a threat to your reputation and your success in future campaigns.
